Broyhill heads to Tupelo next month
By Furniture Today Staff -- Furniture Today, July 23, 2007
Tupelo, Miss. — Broyhill Furniture will show at the Tupelo Furniture Market for the first time next month, taking a 10,000-square-foot space in Building 6, space 6034.
"Tupelo attracts an additional slice of the marketplace that we might not otherwise reach," said Jeff Cook, president of the importer and manufacturer. "As we reposition our brand for aggressive growth, we want to get in front of as many customers as is possible. Tupelo offers a niche that is attractive to us at this point in time for selling a specific segment of our product line."
Cook told Furniture/Today that Broyhill will show a cross-section of all the company's product lines.
"In addition, Attic Heirlooms continues to grow. We will be previewing a new finish that we will be adding along with a complete new marketing campaign to support the growth of this franchise," he said.
Bill Cleveland, president of the Tupelo Furniture Market, said, "We are thrilled and honored to have a company of Broyhill's stature become part of our market." He said he was confident the market "will help Broyhill meet all of its objectives here."
The summer market runs Aug. 22–26.
