Protect-A-Bed, Guardsman team up
By Furniture Today Staff -- Furniture Today, July 30, 2007
Haverford, Pa. — Protect-A-Bed has announced a partnership with Guardsman to distribute a co-branded mattress protector to furniture and home stores.
Protect-A-Bed will continue to market its entire suite of mattress and pillow protectors, including the new Guardsman Protect-A-Bed Premium Mattress Protector, to bedding specialty stores and major hotel chains worldwide.
Guardsman will market the Guardsman Protect-A-Bed Premium Mattress Protector to furniture and home stores.
The new mattress protector helps create a dry, anti-allergy sleep environment, company officials said.
"This partnership brings together two respected brands in furniture protection," said Lawrence Hirson, managing member, Protect-A-Bed. "At Protect-A-Bed, our goal is to protect consumers by providing a comfortable and healthy sleep environment for the entire family. We are confident that Guardsman is the ideal partner to join us in this mission and successfully expand our distribution channels to reach more of the millions of Americans whose mattresses are not protected."
The Guardsman Protect-A-Bed Premium Mattress Protector prevents dust mites and bacteria from breeding in a mattress, the company said.
In addition, Protect-A-Bed's proprietary Miracle Membrane provides a breathable, waterproof barrier that protects the mattress from all liquids. Made of 100% natural terry cotton, the Guardsman Protect-A-Bed Premium Mattress Protector creates a comfortable, anti-allergy sleep zone, according to Protect-A-Bed.
"We are thrilled to partner with Protect-A-Bed to offer the best mattress protection program in the industry," said Greg Perkins, national sales manager, Guardsman. "We have been protecting furniture for over 30 years and recognize the value of mattress protection and the superiority of the Protect-A-Bed products."
