Dinec tells story with POP upgrade
Custom options continue to expand
Heath E. Combs -- Furniture Today, August 1, 2007
LAS VEGAS -- Custom casual dining maker Dinec is focusing this week on enhancing its brand image through a revised point-of-purchase marketing program.
It’s part of an effort to better tell the Dinec story to consumers, said President Richard Landriault. Better marketing to retailers has been a company initiative this year, he added.
In print catalogs, Dinec has more than doubled the amount of space it devotes to casual dining, and has updated photography on 40 products in the past 60 days, he said. New hangtags spotlighting product features are ready to attach. The company also has created new banners to hang in stores.
Custom options continue to expand. In dining, Dinec has 33 new table sizes — 13 in round and oval shapes and 18 rectangular and square, plus additional boat end shape tables. The company also is featuring a variety of new table legs.
Introductions also include 10 chairs, most of them in contemporary styles.
Dinec had not thoroughly revised its selection of fabrics over the past two years, Landriault said. This market, the company has 30 new fabrics with choices ranging from transitional to contemporary.
He said the company will be more proactive in offering new fabrics during upcoming markets.
Among the product introductions in Dinec’s recently redecorated showroom here this week are two contemporary buffets with wine bottle storage, and a hutch to match a buffet in its classic country styled Campana collection, which also includes a new 54-inch round table with a pedestal base and a 1¾-inch solid birch top.
The company shows in the World Market Center, A-654.
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