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La-Z-Boy reformats

In-store galleries get new look, name

By Furniture Today Staff -- Furniture Today, August 5, 2007

Monroe, Mich. — La-Z-Boy has overhauled its in-store gallery program for independent dealers and renamed it Comfort Studio.

The company said the new format, which will involve all 304 existing in-store gallery dealers, highlights La-Z-Boy's increased focus on consumer comfort and allows dealers to customize the program to meet their needs.

"La-Z-Boy always has stood for comfort, and we're excited

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La-Z-Boy revamps in-store gallery program

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