Verlo Mattress Madison store moves one block west
By Furniture Today Staff -- Furniture Today, August 5, 2007
Madison, Wis. — Verlo Mattress Factory Stores of Madison-West here has relocated to a new 8,750-square-foot building on West Beltline Highway, just off Todd Drive.
"We only moved one block west, but I think the new location has more to offer," said franchise owner Chad Franklin.
He also owns a Verlo franchise store on Madison's east side, on Washington Avenue. Franklin has sold hand-crafted mattresses in Madison since 1991.
Headquartered in Fort Atkinson, Wis., Verlo Mattress Factory Stores bills itself as a Craftsman-Direct mattress retailer, and as the only franchiser in the specialty sleep industry.
It has a strong presence in the Midwest, with stores as far west as Colorado and as far south as Florida.
In addition to mattresses, Verlo sells ornamental beds; futon mattresses, covers and frames; and bolsters and pillows.
-
Sit ‘n Sleep opens store in Studio City, Calif.
Oct 12, 2011 -
Mattress Firm acquires 36 stores
Nov 4, 2007 -
New mattress retailer opens in Mich.
Dec 21, 2009 -
1800mattress plans 40 D.C. stores
Oct 19, 2008 -
Mattress Firm opens in Florida
Jul 6, 2008
Specialty retailer LoveSac introduces new store design
Kincaid Furniture honors Jimmy and Rosalynn Carter for Habitat work
Belfort Furniture, Lawrance Furniture are NHFA Retailers of Year
Exclusive Research: 2012 Retail Planning Guide
Furniture, mattress sales boost Conn's sales 37.6% in recent quarter
Featured Company
-
Wright Labels
Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more
VIEW ALL GALLERIES
