• David Perry

Jamison Bedding returns to High Point Market

This was a comeback 10 years in the making.

Independent bedding producer Jamison Bedding, based in Brentwood, Tenn., returns to the market here after an absence of a decade with a full portfolio of new bedding lines. The producer joins the growing bedding lineup in the International Home Furnishings Center, showing in M-615.

The comeback now assumes the role of celebration of the company's long heritage as a bedding producer; it was founded in 1883. What's more, Jamison officials also say the company has an exciting new vision and direction.

“We're extremely pleased to be rejoining this important show, and our products will reflect the uncompromising integrity and quality that have always distinguished the Jamison name,” said Frank Gorrell, president.

“At the same time, retailers will see early indications of where we're heading as a 21st-century company: New mattress designs, updated looks and broader, more competitive constructions, assortments and pricing. Jamison now has more to offer mattress retailers and their customers than we ever have, and this is just the beginning,” he said.

The new beginning sees the producer positioning its products as “Natural Sleep Aids” with no harmful side effects. That's the theme the company will tout at its market party, set for Monday, April 19, from 4 p.m. to 6 p.m. in the showroom.

Jamison is hoping to make waves with its new Oceania bed, an all-foam, European-design model that features a foam core, a layer of densified fiber and a five-pound ventilated visco layer.

“This is an extremely comfortable mattress that truly breathes,” said Ken Hinman, vice president of sales and marketing. “Unlike many products that capitalize on visco foam, this bed sleeps very cool, dissipating body heat and moisture throughout the night.”

The core of the bed incorporates the same high-resilience foam that Jamison has used in its popular hotel beds for more than 40 years. The Oceania is expected to retail at $1,799.

Also new at Jamison is the all-foam Talalay Latex Collection, set to retail from $999 to $2,599. The designs include both softer and firmer latex cores and layers.

“Starting at $999, the TLC collection gives retailers a broad selection of quality latex-based mattress designs to sell at price points that will appeal to an equally broad range of consumers and budgets,” Hinman said.

The producer is touting a two-sided bedding story with its redesigned Vitapedic collection, which offers increased comfort choices and values, according to the company. “These beds offer a great range of classic comfort feels primarily in plush designs from $499 to $799, and in a pillowtop design expected to retail at $999,” Hinman said.

Retailers who want single-sided beds will find two new foam-encased models in the company's Equalizer Collection, which features Jamison's “Smart Coil” engineering, designed to deliver durability and body conformance while minimizing partner disturbance, according to the company. A plush model in the line is expected to retail at $699.

Jamison also is showing its all-foam Resort Collection, designed to bring features of the company's hotel and resort beds to consumers. Featured this market is a two-sided Talalay latex Comfort Choice model retailing at $1,999.

In addition, the producer has three new beds in its Hypnos line, licensed by England-based Hypnos Ltd. The new beds will retail from $1,199 to $1,399, far below the top-end of the Hypnos line, which hits an $18,000 price point in queen.

David PerryDavid Perry | Executive Editor, Furniture Today

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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