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Retail Giants

Wal-Mart still No. 1 but Ashley closing in

By Carole Sloan -- Furniture Today, August 20, 2007

With just $128 million separating them, Ashley Furniture HomeStores is poised to surpass Wal-Mart, the world's largest retailer, next year in furniture and bedding sales.

Wal-Mart retains its No. 1 spot on Furniture/Today's Top 25 Retail Giants roster for 2006, with furniture and bedding sales of $2.08 billion, up 3.7%. Ashley moved up to the No. 2 spot, switching with Rooms To Go, now No. 3.

Based on Ashley's increase of 77 units for 2006, if it continues at that pace, it is conceivable the network will pull ahead of Wal-Mart and claim the No. 1 slot for all retailers of furniture and bedding in 2007, not just Furniture/Today's Top 100 furniture stores, where it currently has the top spot.

The balance of the Top 5 — Target and the Berkshire Hathaway furniture division — retained their No. 4 and No. 5 slots. Target's furniture and bedding sales increased 4% in 2006 to $1.42 billion. The various divisions of Berkshire Hathaway had an 8.2% increase as a group, lifting them to $1.26 billion in furniture and bedding.

Overall, sales of furniture and bedding for the Top 5 increased 11.4% to $8.4 billion, giving this group a 33.3% share of the Top 25's total 2006 sales, compared with 31.9% in 2005.

In the Nos. 6 through 10 spots, significant changes occurred. Staples, Ikea and Office Depot are newcomers to the Top 10, holding the Nos. 6, 7 and 9 positions, respectively. On last year's list, they ranked Nos. 12, 13 and 11, respectively.

They displaced Macy's Inc., formerly at No. 6 and now at No. 15; Ethan Allen, formerly No. 10 and now No. 12; and La-Z-Boy Furniture Galleries, formerly No. 8 and now No. 13.

Staples soared to the No. 6 slot with a sales gain of 24.4%, bringing its furniture and bedding sales to $1.23 billion. Ikea jumped 23.8% with sales of $1.19 billion, and Office Depot gained 5.1% with sales of $1.06 billion.

The Top 10 had furniture and bedding sales of $14 billion, a gain of 11.6%. And the Top 10's share of the Top 25 increased to 55.7% in 2006 from 53.3% in 2005.

The Top 25 furniture and bedding retailers had sales of $25.1 billion, up 6.8% for 2006, slightly outpacing the total furniture and bedding universe, which had sales of $83.8 billion, up 6% for the year.

The Top 25 captured 30% of total furniture and bedding sales for the year, slightly up from the 29.8% share for 2005.

Looking at the seven distribution channels involved in the ranking, the largest sales increase was in the office supply channel. It had a furniture and bedding increase of 14.6% to $2.29 billion. Manufacturers' gallery stores ranked second in 2006 sales increases with a 11.2% gain to $5.1 billion.

Traditional furniture stores had the third-largest percentage increase at 8.7%, on sales of $6.5 billion. Lifestyle home furnishings stores were fourth, with a gain of 7.3% and sales of $3.2 billion.

The lowest percentage gains were recorded by discount department stores at 3.9% and sales of $4.2 billion, and warehouse membership stores at 3.4% and sales of $2.1 billion.

The only category to record a drop was the department store channel, with a 9.3% decline, largely the result of the integration of May Department Stores into Macy's, and the subsequent closing of stores.

In terms of share of total Top 25 sales, there were minimal changes among the distribution channels. Office supply stores edged up their share from 8% to 9%, and traditional department stores from 25% to 26%. Warehouse membership clubs slipped from 9% to 8%, and department stores went from 8% to 7%. Manufacturers' gallery stores held even at 20%, as did discount department stores at 17% and lifestyle home furnishings stores at 13%.

Both the Top 15 and Top 20 had the same rate of growth, 8.1%, with the former recording $18.9 billion in furniture and bedding sales and the latter hitting $22.6 billion.

The Top 10 increased their share from 53.3% of the Top 25 in 2005 to 55.7% in 2006.

Of the Top 25, eight retailers recorded double-digit increases, led by Ashley at 32.8%, followed by Staples at 24.4%, Ikea at 23.8%, Raymour & Flanigan at 19%, American Signature at 15.4%, Select Comfort at 15%, Crate & Barrel at 10.3% and Rooms To Go at 10%.

Eleven retailers had single-digit sales increases, and three had single-digit losses. Ethan Allen was flat. Macy's dropped 16.9% and Pier 1 Imports declined 15.4%.

New to the list is Williams-Sonoma, parent of Pottery Barn, previously on the list individually. Other divisions include West Elm and Williams-Sonoma Home.

Wal-Mart led the Top 25 in unit gains with 142 new stores, followed by Office Depot with 124, Target with 91, Staples with 82 and Ashley with 77.

Top 25 U.S. furniture retailers
Rank Estimated furniture and bedding sales in $ millions Total number of units
2006 2005 Company, home base, notes 2006 2005 Percent change 2005 to 2006 2006 2005
NR = Not ranked R = Revised
All sales information, except for that supplied by publicly held companies which break out furniture and bedding sales, are Furniture/Today market research estimates. All data are for calendar 2006 and 2005 unless otherwise noted.
Source: Furniture/Today market research
1 1 Wal-Mart, Bentonville, Ark. $2,080.0 $2,005.0 3.7% 3,331 3,189
Fiscal year ended Jan 31. Sales and store counts are for U.S. stores only, including discount and supercenter stores, and exclude Neighborhood Markets and Sam's Club (ranked separately, see No. 8). Also sells furniture and bedding online. Opened 15 new discount stores and closed two last year and opened 276 supercenters, including 147 discount conversions to supercenters. Plans to open 190 to 200 supercenters this year, followed by 170 in 2008. Is currently testing resets of home departments in 270 stores. Comp store sales increased 2.0% in 2006. Total 2006 sales were $226.3 billion, up 7.8% from $209.9 billion in 2005.
2 3 Ashley Furn. HomeStores, Arcadia, Wis. $1,952.0 $1,470.0 32.8% 296 219
Privately owned, manufacturer's dedicated store network operating stores throughout the United States, including Alaska. Figures exclude stores outside the United States in Japan, Mexico and Canada. Stores, averaging 40,000 square feet, offer promotional to midpriced furniture for every room in the house, as well as area rugs, decorative accessories, textiles and lamps. In 2006, opened a net 77 stores and closed its one store in Hawaii. Opened its first store in West Virginia in March 2007. Furniture and bedding accounted for about 93% of total 2006 sales. Total 2006 sales were $2.1 billion, up 32.8% from $1.58 billion in 2005.
3 2 Rooms To Go, Seffner, Fla. $1,672.0 $1,520.0 10.0% 116 102
Privately owned, midpriced chain operating Rooms To Go, Rooms To Go Kids & Teens, Rooms To Go Beds and clearance centers throughout Florida as well as in Georgia, the Carolinas, Louisiana, Mississippi, Tennessee, Texas, Alabama and one in Puerto Rico. Also sells online, shipping product to 32 states. In 2006, opened 14 stores, including its first units in Mississippi, Louisiana and Alabama in former Rhodes and Kirschman's stores. RTG will open its first four stores in Houston during the first quarter of next year. Each store will be about 40,000 square feet and will be combination RTG stores with attached Rooms To Go Kids & Teens units. Furniture and bedding accounted for about 95% of total 2006 sales. Total 2006 sales were $1.76 billion, up 10% from $1.6 billion in 2005.
4 4 Target, Minneapolis $1,420.0 $1,365.0 4.0% 1,488 1,397
Fiscal year ended Feb. 3. Opened 94 new Target Stores and 19 new SuperTargets in 2006 and closed 22 stores, including 18 store relocations. Plans to open 100 new stores this year, including 30 to 35 new SuperTargets. Also sells online. Remerchandised its home mix last year, enhancing endcap displays of furniture and introducing the Room Essentials brand, the Target Casual and the Contemporary Home brands. Comp store sales increased 4.8% in 2006. Home furnishings and decor accounted for 19% of 2006 total sales, down from 20% in 2005. Total 2006 sales were $57.9 million, up 12.9% from $51.3 billion in 2005.
5 5 Berkshire Hathaway furn. div, Omaha, Neb. $1,255.0 $1,160.0 8.2% 32 31
Owns Nebraska Furniture Mart, Omaha, Neb.; R.C. Willey, Salt Lake City; Star Furniture, Houston; and Jordan's Furniture, Avon, Mass. In June 2006, R.C. Willey entered the California market with a distribution center in Roseville, Calif., and a store in Rocklin, Calif., in the Sacramento market. NFM is adding 9,000 square feet and integrating more home furnishings into its Appliance, Electronics and Computer Store by this fall. Furniture and bedding accounted for about 61% of total 2006 sales. Total 2006 sales were $2.07 billion, up 9.8% from $1.88 billion in 2005.
6 12 Staples, Framingham, Mass. $1,230.0 $989.0 24.4% 1,342 1,260
Fiscal year ended Feb. 3. Sales and store counts are for U.S. only. Also sells online at staples.com and through its direct-mail business Quill Corp. Celebrated its 20th anniversary in May 2006. Opened 99 new stores in North America last year and plans to open at least 100 in 2007. Will continue to focus on existing markets as well as expanding into new markets. Successfully entered the Chicago market in 2005, entered south Florida in 2006 and plans to enter the Denver area in 2007. Debuted Trump Office, an exclusive licensed line of office chairs, this year. Office furniture accounted for 7.6% of 2006 total sales, up from 6.9% in 2005. Total 2006 sales were $18.2 billion, up 12.9% from $16.1 billion in 2005.
7 13 Ikea, Conshohocken, Pa. $1,195.0 $965.0 23.8% 28 24
Fiscal year ended Aug. 31. Its U.S. stores, in the 250,000 to 350,000 square foot range, typically offer supervised children's play areas, a restaurant, and a Swedish food market. Moved its headquarters from Plymouth Meeting to Conshohocken, Pa. Is building a distribution center in Joliet, Ill., south of Chicago, that will be operational by spring 2009 to service its Midwest stores. Ikea is also building distribution centers in Savannah, Ga., and Tacoma, Wash. Is ending its fiscal year in August with 31 stores after opening in Round Rock, Texas last fall, Draper, Utah, in May and Portland, Ore., in July. Future stores planned include Sunrise, Orlando, and Tampa, Fla., West Chester, Ohio, Brooklyn, N.Y., Charlotte, N.C., and Somerville, Mass. Furniture and bedding accounted for about 48% of total fiscal year sales. Total fiscal year sales were $2.5 billion, up 25% from $2 billion for the previous fiscal year.
8 7 Sam's Club, Bentonville, Ark. $1,085.0 $1,045.0 3.8% 579 567
Fiscal year ended Jan. 31, division of publicly held Wal-Mart. Sales and store counts are for Sam's Club division only. Operates clubs in 48 states. Also sells online. Includes bedding sales of $316 million in 2006. Opened 15 new clubs last year and closed three. Clubs average 132,000 square feet. Began softening its small business focus in 2007 to reach more of middle America. Began accepting MasterCard as a payment method in 2006. Hardgoods, including furniture and bedding, accounted for23% of 2006 and 2005 total sales. Comp 2006 store sales increased 2.5%. Total 2006 sales were $41.6 billion, up 4.5% from $39.8 billion in 2005.
9 11 Office Depot, Delray Beach, Fla. $1,056.0 $1,005.0 5.1% 1,140 1,016
Fiscal year ended Dec. 30. Sales and store counts are for U.S. units only. Also sells through catalogs and online at officedepot.com. Celebrated its 20th anniversary last October. Opened 115 new stores last year and closed four. Remodeled 176 stores to the M2 store format and plans to remodel all remaining stores in the next few years. Plans to open 150 new stores in 2007 and 200 in 2008. The product category of "furniture and other" accounted for 13.1% of total sales in 2006 and 2005. Features its Christopher Lowell line including desks, bookcases and hutches. Total 2006 sales were $15.0 billion, up 5.1% from $14.3 billion in 2005.
10 9 Costco, Issaquah, Wash. $1,050.0 $1,020.0 2.9% 371 346
Fiscal year ended Sept. 3. Sales and store counts are for the trailing 12 months ended Feb. 18 and include only stores in the U.S. and Puerto Rico, including its two Costco Home stores in Kirkland, Wash., and Tempe Ariz. Also sells online. Costco.com is on track to generate online sales of $1.2 billion for fiscal 2007, an increase of 36.4% from 2006. Plans to open 35 new stores worldwide this year. Installed solar panels in two California stores this in 2007, reducing electricity by 20%. Figures include bedding sales of $92 million for 2006. Softlines, including furniture and bedding, comprised 12% of fiscal 2006 and 2005 sales. Total 2006 trailing 12 month sales were $61.2 billion, up 12.1% from $54.6 billion in 2005.
11 14 American Signature, Columbus, Ohio $1,027.0 $890.0R 15.4% 126 111
Owned by Schottenstein Stores Corp. Operated 96 promotional to midpriced Value City Furniture stores, 23 midpriced to high-end American Signature Furniture stores and seven midpriced Roomstoday stores at year's end. The Value City stores are located largely in 15 Midwest and East Coast states; American Signature stores are located in Florida, Georgia and Tennessee; and Roomstoday are located in Delaware, Michigan, New Jersey and Pennsylvania. Roomstoday is a new concept for the company focused on fashion and higher-quality decorative components, accessories and fabrics with the first of these stores opening in June 2006. Is building a 625,000 square foot distribution center in York, Pa., to service its eastern market area. Will be operational early next year. Furniture and bedding accounted for about 96% of total 2006 sales. Total 2006 sales were $1.065 billion, up 15.4% from $923 million in 2005.
12 10 Ethan Allen, Danbury, Conn. $1,010.0 $1,010.0 0.0% 273 279
Oldest manufacturer's dedicated store network of company-owned and dealer-owned stores. Sales and store counts for the U.S. only. Units average 16,000 square feet, ranging in size from 6,000 square feet to 35,000 square feet and offer a full range of furniture and accessories to fit both casual and formal lifestyles. In 2006, opened nine stores, relocated seven and closed 15. Plans to continue upgrading and relocating stores, with 10 to 15 new stores planned each year. Changed the designation of its retail outlets from "stores" to "design centers" to better reflect its expanded interior design capabilities. Furniture and bedding accounted for about 80% of total 2006 revenues. Total 2006 revenues were basically flat at $1.25 billion.
13 8 La-Z-Boy Furn. Galleries, Monroe, Mich. $980.0 $1,016.3R -3.6% 306 308
Manufacturer's dedicated store network of dealer-owned and company-owned units throughout the United States and Canada. Sales and store counts for the U.S. only. At year's end, a little more than half of the stores were in the New Generation format, which has an average of 2,500 extra square feet and offers an expanded selection of home accents and additional accent furniture from Hammary. Plans to end 2007 with 317 U.S. stores. Furniture and bedding accounted for about 96% of total 2006 sales. Total 2006 sales were $1.021 billion, down 3.5% from $1.059 billion in 2005.
14 NR Williams-Sonoma, San Francisco $955.0 $905.0 5.5% 579 561
Fiscal year ended Jan. 28. Specialty home furnishings multi-channel retailer selling through stores, e-commerce websites and direct-mail catalogs under the names Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma and Williams-Sonoma Home. At fiscal year's end, operated 197 Pottery Barn stores, 92 Pottery Barn Kids, 22 West Elm stores, seven Williams-Sonoma Home stores, 254 Williams-Sonoma stores and 16 outlets. Sales and store counts for U.S. only. The company successfully in sourced its East Coast furniture hub operations in 2006, improving the furniture delivery experience and reducing the furniture return rates. In 2007, expects to add 13 net new stores and expand or remodel an additional 20 stores. Furniture and bedding accounted for about 28% of total 2006 sales. Total 2006 revenues were $3.73 billion, up 5.3% from $3.54 billion in 2005.
15 6 Macy's Inc., Cincinnati $910.0 $1,095.0 -16.9% 858 861
Fiscal year ended Feb. 3. Sales and store counts are for 820 Macy's stores and 38 Bloomingdale's stores. Also sells online through both brands. Changed its corporate name from Federated Department Stores to Macy's, Inc., June 1. Completed its acquisition of May Department Stores in August 2005. 2005 figures include five months of sales from May locations. Converted more than 400 stores acquired from May to the Macy's nameplate in September 2006. Will unveil the Martha Stewart Collection of home furnishings in September. Debuted the Trump Home Collection in July. Home sales were $4 billion in 2005, up 6.3% from $3.8 billion in 2005. Total 2006 sales, $26.97 billion, up 20.5% from $22.39 billion in 2005.
16 15 Havertys, Atlanta $826.0 $797.0 3.6% 120 118
Publicly held, midpriced to upper-midpriced chain in 17 states in the Southern and Midwestern regions. Stores, averaging 35,100 square feet, carry Havertys' brand products for the most part, with the exception of the accessory and bedding merchandise. In 2007, plans to open approximately six stores, including a store in the new market of Huntsville, Ala., which opened in May, and close two. Havertys is currently planning to open five stores in 2008, including three replacement stores. Also, plans to have the first phases of its e-commerce website operational by the end of the year. Furniture and bedding accounted for about 96% of total 2006 sales. Total 2006 sales were $859.1 million, up 3.8% from $827.7 million in 2005.
17 16 JCPenney, Plano, Texas $773.0 $760.0 1.7% 1,033 1,019
Fiscal year ended Feb 3. Includes sales from stores, catalogs and online. Figures include bedding sales of $125 million for 2006. Celebrated its 105th anniversary in April. Opened 28 stores during 2006, 23 in the off-mall format, and closed 14. Plans to open about 50 new stores a year from 2007 through 2009, including one test off-the-mall store with furniture. Launched in February its new brand and marketing campaign: Every Day Matters. Sales per square foot were $164 in 2006, up from $157 in 2005. Comp store sales increased 3.7% last year, the sixth consecutive year of increases. Internet sales increased 24% in 2006 to $1.3 billion. Total 2006 sales were $19.9 billion, up 6% from $18.8 billion in 2005.
18 20 Raymour & Flanigan, Liverpool, N.Y. $772.0 $649.0 19.0% 70 59
Northeastern chain with stores in New York, Massachusetts, Pennsylvania, New Jersey, Connecticut and Delaware, including six clearance centers. In February 2007, opened a new store in Freehold, N.J., and in May acquired one store, Seekonk, Mass.-based Alperts, giving Raymour entry into metro Providence and the rest of Rhode Island. That store re-opened as Raymour & Flanigan in June. This month, opened its first Manhattan store in one of two former Moda Furniture leases recently acquired. The other will open later in the New York borough of Queens. Three more stores in Springfield, Mass., and in Brick and Phillipsburg, N.J., are under construction and will open later this year. Furniture and bedding accounted for about 99% of total 2006 sales. Total 2006 sales were $780.6 million, up 19.1% from $655.5 million in 2005.
19 21 Select Comfort, Minneapolis $676.0 $588.0 15.0% 442 396
Publicly held, vertically bedding company selling Sleep Number brand mattresses and foundations through its stores, e-commerce site, direct-marketing call center. Sales from its wholesale business (home furnishings and specialty bedding retailers, the QVC TV shopping channel and hospitality) are not included. In 2006, added a net 46 stores and aggressively expanded its retail partner program to 822 stores, up from 353 stores at the end of 2005. Plans to open about 40 net new stores in 2007. The number of retail partner stores will remain basically unchanged. Furniture and bedding accounted for about 92% of total 2006 sales. Total 2006 sales (excluding the wholesale business) were $735 million, up 15% from $639.2 million in 2005.
20 19 Big Lots, Columbus, Ohio $675.0 $650.0 3.8% 1,375 1,401
Fiscal year ended Feb. 3. Opened 11 stores in fiscal 2006 and closed 37. Closed its 41 stand-alone furniture stores in January 2006 to focus on furniture departments within main stores. Imported about 24% of its merchandise directly last year, including 19% from vendors in China. Began carrying Serta brand mattresses in November. Figures include 2006 bedding sales of $82 million. Home products accounted for 31.1% of 2006 total sales, an increase from 30.1% in 2005. Comp store sales increased 4.6% last year. Total 2006 sales were $4.7 billion, up 7.1% from $4.4 billion in 2005.
21 18 Pier 1 Imports, Fort Worth, Texas $587.0 $694.0 -15.4% 1,119 1,150
Fiscal year ended March 3. Specialty retailer offering decorative home furnishings, gifts and related items through 1,232 Pier 1 and Pier 1 Kids stores in the United States, Canada and Mexico at fiscal year's end. Sales and store counts for U.S. and Puerto Rico only. Will shut down its e-commerce and catalog operation and close all Pier 1 Kids stores by the end of October and all clearance centers by the end of July to focus on its full-line units. The closings will leave the company with about 1,020 stores in the U.S. Furniture and bedding accounted for about 39% of total 2006 sales. Total 2006 U.S. sales were $1.49 billion, down 9.4% from $1.65 billion in 2005.
22 25 W.S. Badcock, Mulberry, Fla. $498.5 $474.0 5.2% 328 329
Southeastern chain of promotional to midpriced, credit-oriented stores, operating primarily as Badcock Home furniture & more. Has been converting the older Badcock Home Furnishings Centers to the new prototype with the conversion about three-quarters complete. Stores, both company- and dealer-owned, carry carpeting, electronics, and appliances in addition to furniture and accessories. Also operates three rent-to-own Home Now stores in Florida. Entered Virginia last year with a company-owned store. In May, opened its first store in the North Carolina Triangle area, part of the chains push into North Carolina, Kentucky, West Virginia and other southern states. Is looking to open 12 stores a year. Furniture and bedding sales accounted for about 86% of total 2006 sales. Total 2006 sales were $578.4 million, up 4.5% from $553.6 million in 2005.
23 24 Thomasville Home Furnishings Stores, Thomasville, N.C. $495.0 $515.0 -3.9% 156 150
Owned by Furniture Brands International. Manufacturer's dedicated store network of dealer- and company-owned midpriced to high-end stores in or near major metropolitan markets. Sales and store counts for U.S. only. Thomasville set up a prototype, 10,000-square-foot store, in its showroom at the April 2006 market. Two flagship stores have opened with four additional stores planned for 2007. The flagship store model continues to evolve with new retail concepts — most recently a Dream Shop, Glow Shop and Layer Shop — to provide consumers with all home decorating needs. Furniture and bedding sales accounted for about 97% of total 2006 sales. Total 2006 sales were $510 million, down 3.8% from $530 million in 2005.
24 23 Art Van, Warren, Mich. $490.0 $525.0 -6.7% 30 29
Family-owned, midpriced to high-end Michigan chain. Opened its first Drexel Heritage store late last year, in Bloomfield Hills. In January, rolled out the first collection under its new proprietary furniture line, Michigan H.O.M.E.S. The retailer is dedicating about 2,000 to 2,500 square feet in each store to the line. In July, rolled out Grand Shores, the second collection in its new furniture line. This summer, Art Van introduced the Cindy Crawford Home Furniture line to all of its full-line stores. Furniture and bedding accounted for about 98% of total 2006 sales. Total 2006 sales were $500 million, down 6.5% from $535 million in 2005.
25 NR Crate & Barrel, Northbrook, Ill. $480.0 $435.0 10.3% 153 145
Fiscal year ended Jan. 28. Subsidiary of German-based Otto Versand. Sells midpriced to high-end furniture primarily through its 55 metro-market furniture stores, catalogs and online. Also sells furniture in its two CB2 units in Chicago, which are more contemporary and geared to a younger consumer. Plans to open about seven units this year, including ones in Burlington, Mass., Deer Park, Ill., Boca Raton, Fla., West Hartford, Conn., and San Diego - all featuring the retailer's furniture collection. Will also open a CB2 store in New York's SoHo District this fall, and its first store in Canada in the fall of 2008. Furniture and bedding sales accounted for about 40% of total 2006 sales. Total 2006 sales were $1.19 billion, up 7.6% from $1.11 billion in 2005.
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