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Comfort Solutions teams with Kluft

David Perry -- Furniture Today, August 26, 2007

Top 10 bedding maker Comfort Solutions has signed E.S. Kluft & Co. of Rancho Cucamonga, Calif., as its licensee for Arizona, California, Hawaii, Nevada and Utah, effective Jan. 1.

The new licensee also makes the high-end Aireloom and Kluft Royal Standard lines.

Earl Kluft, founder of the company bearing his name, is known for his expertise with high-end bedding and is widely acknowledged as a master of the fit and finishing of mattresses.

"Having a company of this caliber join our organization is a tremendous asset," said Dave Roberts, president and chief operating officer of Comfort Solutions. "Earl Kluft and his team have exceptional talent and experience, and will help us grow the Comfort Solutions brands not only in the West but globally."

Kluft said, "We have watched the growth and development over the past five years of Comfort Solutions and believe they are the up-and-coming company, with tremendous opportunity. The synergies between what they have and what we can do will make this venture very successful."

Kluft hasn't been affiliated with a licensing group since he left Spring Air several years ago.

Current plans call for the Aireloom and Kluft brands, which Kluft described "as an independent, tightly controlled entity," to remain independent of Comfort Solutions.

The alliance will allow both companies to maximize mutual opportunities in the United States and overseas, Roberts said, and will give Comfort Solutions a much stronger presence in the West, particularly in California.

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