Dormeo to enhance digital marketing
December 4, 2013,
The move is designed to drive traffic to Dormeo Octaspring's website and its social media platforms. In addition to Dormeo Octaspring's Direct Response TV platform, the digital program will serve as added support in growing its brand recognition, thereby increasing foot traffic to retail doors, the company said.
IMI has more than 10 years of experience in internet marketing, including search engine optimization, pay-per-click advertising and e-mail marketing. It has worked with clients such as Westin Hotels and Resorts, AMC Theaters, MasterCard and the U.S. Army.
"Online and social media platforms are becoming increasingly important to growing brand recognition," said Dany Sfeir, Dormeo's chief marketing officer.
"We already have the visibility on television with our successful DRTV program, but we realized we needed to back that up by investing in the creation of a strong digital presence as well. We are excited to have the folks at IMI on board to help us in the expansion of Dormeo Octaspring's marketing program and are confident their added efforts will boost sales and get more people into retail doors to check out our innovative product."