Dormeo to enhance digital marketing
December 4, 2013,
The move is designed to drive traffic to Dormeo Octaspring's website and its social media platforms. In addition to Dormeo Octaspring's Direct Response TV platform, the digital program will serve as added support in growing its brand recognition, thereby increasing foot traffic to retail doors, the company said.
IMI has more than 10 years of experience in internet marketing, including search engine optimization, pay-per-click advertising and e-mail marketing. It has worked with clients such as Westin Hotels and Resorts, AMC Theaters, MasterCard and the U.S. Army.
"Online and social media platforms are becoming increasingly important to growing brand recognition," said Dany Sfeir, Dormeo's chief marketing officer.
"We already have the visibility on television with our successful DRTV program, but we realized we needed to back that up by investing in the creation of a strong digital presence as well. We are excited to have the folks at IMI on board to help us in the expansion of Dormeo Octaspring's marketing program and are confident their added efforts will boost sales and get more people into retail doors to check out our innovative product."
Most Viewed Articles
Related Content By Author
Klarna targets Millennials for its POS financing
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses