Surya releases fall 2013 catalog
Clint Engel -- Furniture Today, October 24, 2013
Calhoun, Ga. - Area rugs and home accessories manufacturer Surya has released its fall 2013 catalog. The dynamic 704-page guide reflects the brand's addition of more than 1,000 new products, as well as several new categories including mirrors, lighting and accent furniture.
Designed to provide a centralized source for viewing rug and accessory options - including those items not available in the store - the catalog enables retailers and designers to help customers easily find products that meet their lifestyle needs.
More than 4,000 rug designs across multiple price points and constructions are highlighted in the catalog, along with more than 1,000 coordinating accessory options including significantly expanded pillow and wall decor offerings and new indoor-outdoor collections.
Ease of navigation has been simplified in several ways. Rugs are now classified into 28 intuitive and easily identifiable styles, making it easy to locate products according to specific design aesthetics and preferences. A visual index enables customers to search for products via category, color or designer.
The editorial portion of the catalog features 16 colorful trend boards to help initiate the design conversation while also providing valuable merchandising ideas.
"At Surya, we are constantly working to improve the customer experience," said Satya Tiwari, president of Surya. "In addition to introducing fresh new designs across all price points, our intuitive catalog presents a whole world of design possibilities through coordinated accessory stories that inspire customers to create fashion forward living spaces that are uniquely their own."
The Surya catalog is also accessible digitally through Surya's iPad app and at www.surya.com.
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