Glideaway launches new line of memory foam beds
Michael J. Knell -- Furniture Today, July 31, 2013
LAS VEGAS - Glideaway Sleep Products is introducing a new line of U.S.-made memory foam beds with ticking that has been treated to provide a cooler night of sleep.
The St. Louis-based producer is showing its Revive Performance Series from Sleepharmony at the market here. The Vitality, Invigorate and Energy+ models feature Silpure and Feran Ice-treated ticking to provide a cooler and healthier night's sleep, the company said. This top-of-the-line memory foam offering has a high-loft design.
Each mattress uses layers of performance foam that are arranged to provide superior pressure relief. The beds also feature "Air+ mesh fabric," allowing air to escape through the mattress side panels for maximum airflow, keeping the sleeper and the mattress at an optimal sleeping temperature.
The Feran Ice treatment used on the stretch-knit ticking works to absorb perspiration as well as ensure constant evaporation and make heat transfer more effective, producing a cooling effect on the skin. The Silpure silver treatment fights odor-causing bacteria to provide long lasting freshness and provide a healthy sleeping environment, the company said.
The 10-inch Energy+ touts a medium firm feel and uses one inch of high-density foam, two inches of a memory foam blend and a seven-inch body support base. It retails for $999 to $1,199.
The 12-inch Vitality features one inch of a memory foam blend, two inches of high-density memory foam, a seven-inch body support base, and gentle support transition foam. It retails for $1,199 to $1,499 in queen.
The 14-inch Invigorate touts a super-soft feel and uses three inches of a memory foam blend, two inches of high performing, ultra-firm support memory foam, four inches of Purelex foam, which is designed to provide the same support as latex, and a five inch body support foam layer. It retails for $1,499 to $1,799 in queen.
"Our goal in creating the Revive Performance Series is to offer retailers a unique specialty sleep product that will satisfy the needs of consumers who are looking for products that will keep them both cool and fresh while providing maximum support for a comfortable night's sleep, so they can awake energized in the morning," said Dan Baker, Glideaway's vice president of sales.
"We know that consumers see the value in and are willing to invest in a sleep system using only U.S.-made foam materials, so we created our most high performance line using these components to appeal to both retailers and shoppers."
Glideaway is also introducing four new models in its Intuition Collection from Sleepharmony. The new models, the Perception, Insight, Clarity and Enlighten, are made with CertiPUR-US certified memory foam and are available in multiple comfort feels.
This is the first new Glideaway collection designed as part of its new point-of-purchase initiative, "The Five Good Sleep Components Guide," which was developed as a sales tool for retail sales associates to educate consumers on what they should be looking for when purchasing a mattress.
All four models feature a contemporary, charcoal and white swirl-patterned, stretch-knit ticking. The side panels use a charcoal upholstery fabric.
"The Intuition Collection is aesthetically different from anything we have ever brought to market," Baker said. "The modern style of the ticking and side panels are sure to stand out on every showroom floor.
"Many of our customers are independent furniture retailers who are often overlooked when it comes to sales training. Our new "Five Good Sleep Components Guide" is a fresh approach to educating the RSA - as well as the consumer - on what consumers should look for when purchasing a mattress. Each bed in the collection is designed to meet a variety of specific sleep needs necessary to ensure a good night's sleep."
Retails for the Intuition collection range from $699 to $1,499.
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