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Hooker sales management adopts regional structure

MARTINSVILLE, Va. - Hooker Furniture is restructuring its sales management, with Ray Harm, senior vice president of sales, leading a team of three vice presidents who will each manage a geographic sales region.
     Previously, sales management was organized by brand with an individual vice president of sales for each brand. The new structure will align sales management with the sales force, where most representatives carry all three Hooker brands including Sam Moore, Bradington-Young and Seven Seas and Hooker Case Goods, said company officials.
     "We're pleased to announce a more unified sales management structure as we transition from a product and brand-specific sales management focus to a geographic focus," said Michael Delgatti, executive vice president of sales for Hooker Furniture, Sam Moore, Bradington- Young and Seven Seas Seating and president of Hooker Upholstery.

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     "Under the new structure, each regional sales executive can speak and act on behalf of all four brands. We believe the new structure will better leverage our management strength, strengthen dealer relationships and help us grow into a more complete business and marketing partner for our dealers."
     The three regional vice presidents are Frank Richardson, former vice president of sales for Sam Moore, who is now vice president of sales for the northern region; Craig Young, former vice president of sales for Bradington- Young, who is now vice president of sales for the southern region; and Matt Cowan, who will continue his duties for national and strategic accounts and add the position of vice president of sales for the western region.

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     The new job assignments are effective immediately, said company officials. No positions are expected to be eliminated.
     "We believe this new, integrated structure benefits sales representatives and customers alike and will streamline our dealer communications, planning and sales administration by enabling us to adopt common merchandising, marketing and customer service practices across our brands," Delgatti said. "This will be particularly beneficial for programs such as our Preferred Partner Program (P3) and our national advertising programs."

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