Sex an important factor in mattress purchasing
July 20, 2013,
Jerry Epperson An insider’s view
Yet one of our most respected corporate giants, Leggett & Platt, did "SexySleep" research using 255 men and women - all over 21, of course. Hopefully, one at a time, these consumers were asked to sit, bounce, lay, crawl, roll and jump on two different construction mattresses and then were interviewed about their preferences.
In my opinion, this is a topic that needs to be addressed since sex and mattresses have not been well discussed since the days of waterbeds.
I never owned a waterbed but I had friends who bragged about them. Most of my college-aged friends at the time had the least expensive rectangular vinyl bags of water held within a substantial wooden box, not some of the more sophisticated constructions available today. I sat on one and rocked and rolled for a while, not finding it enjoyable, but I never used it for its real purpose.
By the way, waterbeds had heaters as an option, not methods to keep the user cool like today.
In my mind, we often forget just how intimate the mattress purchase can be and the need to consider age, weight and fitness, height, sex of the occupant or occupants and not just be firm, really firm or really, really firm.
As to addressing sex itself, in my feeble brain, it seems that when younger, the bed itself was less important. While you may find it difficult to believe, in my teens and twenties I was no athlete, sexual or otherwise. My dating experiences related more to the massive bench seats of my parents' 1964 Chevrolet than to any mattress.
In college and graduate school, I slept on horrible dorm mattresses, rented furniture in an apartment, and on a Sears' "jackknife" sofa bed - and never had trouble sleeping or doing anything else.
When we age and mature, many of these issues appear and need to be addressed - all of the issues, not just firmness.
Perhaps we could make the mattress buying experience more romantic and comfortable. Softer lighting, background music and a faint lavender scent could make it feel less impersonal.
Maybe we could sell scented candles, massage oils, silk sheets and other mood-enhancing offerings to remind the consumers that sleep is not all you do on a mattress.
And with today's flat screen televisions, laptop computers, tablets and smartphones, everyone is doing a lot more on their beds, even dining.
I sleep like a fat rock using an electric adjustable bed made by Leggett & Platt and on a fabulous mattress made in Hopewell, Va., by my friend Winn Butterworth, who owns Custom Comfort by Winn.
Life is too short not to have the perfect mattress.
Most Viewed Articles
Related Content By Author
Centered on retail: From truck stops to new stores and A.I. marketing
2017 Retail Rankings
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses