Heico's H.I.P. custom nail heads debuting at Showtime
Jay McIntosh -- Furniture Today, June 3, 2013
HIGH POINT — Heico Fasteners is introducing a new line of decorative upholstery nails at this week's Showtime fabric show here that the company says can look like anything a designer can dream up.
"From logos to designs, anything is now possible on the top of a nail head. One of the great things about the line is that it can be done in relatively small quantities as opposed to larger minimums normally associated with specialty nail production," said Bill Engels, sales manager at Heico.
The line, called H.I.P. (Heico Image Prints), is on display in the Heico Fasteners showroom in Suites at Market Square, space 1-510, during Showtime, which runs through Wednesday.
Engels said the product came about after a meeting with Scott Batson of design firm Scott's Western Design, while Batson was making the rounds at a previous Showtime. He asked if Heico had given any thought to doing specialty printing on nail heads, and the idea took off. Batson came up with a method to create a durable, ready-to-nail product for furniture manufacturers.
"This new line of specialty nails is a real head turner and exceeded even my wildest imagination," said Engels. The company said the "possibilities are limitless when identifying a customer's specialty needs or look for their decorative nail applications."
Initially the printed nails will be offered in two head diameter sizes, 5/8 inch and one inch.
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