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High Point Market finalist for two Expo Excite awards

HIGH POINT — The High Point Market is a finalist for a pair of Expo Excite awards for Best Website and Best Marketing Collateral for its fall 2012 Fashion Focus campaign.

Last year, the market won the award for Social Media, a multichannel brand serving the trade show industry.

"We are thrilled to receive this recognition for the High Point Market," said Cheminne Taylor-Smith, vice president of marketing for the High Point Market Authority. "The new Web design, launched last summer, has provided amazing new tools and information that helps us connect exhibitors and buyers for this huge trade show. And the Fashion Focus campaign has been very well received, attracting a lot of attention and buzz for the High Point Market. We are thrilled to share this honor with our talented agency Emisare."

The website that launched in July 2012 makes it easier for marketgoers to create schedules on the site, using social media log-ins like Facebook and Twitter accounts, officials said.

For exhibitors, the new site offers upgrades and enhancements to help them grab the attention of buyers and designers. Each company that shows at market can gain Facebook "likes" and Twitter followers from its profile page on the site. High Point Market is one of the first trade shows in the country to feature that on its site.

A new app for market will be launched this summer, officials said.


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