• Thomas Russell

Theodore Alexander expands contract, hospitality furniture business

HO CHI MINH CITY, Vietnam — High end case goods and upholstery manufacturer Theodore Alexander says it is expanding its contract and hospitality business.

The company recently hired United Kingdom-based McLaren Furniture & Interiors to help market its products and custom programs in the U.K. and elsewhere in Europe, including Russia, and the Middle East. The company works with hotel groups including Kempinski, Fairmont, Four Season and St. Regis. It also works with some royal households, palaces, private residences, casinos, bars, restaurants, cruise ships and embassies.

Theodore Alexander also has hired Miami-based Bluecoast Hospitality to represent it in North and Central America and the Caribbean. Bluecoast works with design firms, purchasing companies and hotels including the Ritz-Carlton, Fairmont Hotels, Mandarin Oriental, Conrad Hilton, Waldorf Astoria and Wynn Resorts.

"The global reputation and relationships afforded by both McLaren and Bluecoast Hospitality gives us a strong strategic alliance in the important hospitality industries," Harvey Dondero, Theodore Alexander CEO, said in a statement. "Clients can expect premium quality products produced on time and class-leading service from the venture between these two stellar marketing organizations and Theodore Alexander."

Theodore Alexander said it will dedicate a separate manufacturing facility here to handle the product lines. It also plans to continue using its Contract Business Group to represent its in-line products to the hospitality and contract furniture markets in the U.S.

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