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Educational seminars set for market

HIGH POINT - Unless otherwise stated, High Point Market seminars will take place in Plaza Suites, NHFA Retailer Resource Center, first floor.

Saturday, April 20 -Tuesday, April 23

10-10:45 a.m.
First Time Buyer Orientation Seminar
With this seminar you can learn the tips and tools to help you make the most of your first High Point Market and give you the inside track on how to work the largest home fashion show in the world. You can also view videos at High Point Theatre at the Transportation Terminal

Saturday, April 20

8:30-9:30 a.m.
The 7 Deadly Sins of Selling
Philip Gutsell, GutSELL & Associates Find out what is holding your salespeople from consistent peak performance. This seminar diagnoses the everyday sins and then gives you the prognosis for retail selling health.

10-11 a.m.
Grow Market Share and Profits
Doug Knorr, Knorr Marketing


Learn the "five easy steps" to increase your market share and enjoy greater profits this year. You will learn the advertising and marketing secrets that big companies are using to grow traffic, sales and profits.

10-11:30 a.m.
Simple Rules for Authenticating Antiques
David Lindquist, Whitehall Antiques
Come with a great sense of style and educated eye for proportion and Lindquist will show you how those attributes are the keys to the authentication of antique furniture. This hands-on working session teaches the simple rules you need to know to advise clients with confidence, as well as a rejuvenated sense of fine style. All attendees will receive a free copy of Lindquist's book on discerning the differences between period furniture and look a likes of the 19th and 20th centuries. Q&A follows and CEU credit will be awarded. Market Square MS-G/ADC 6

11-11:45 a.m.
Designer Orientation Seminar
Shopping at the High Point Market for the first time can be intimidating for interior designers. With this seminar you can learn the tips and tools to help you make the most of your trip and give you the inside track on how to work the largest home fashion show in the world. High Point Theatre at the Transportation Terminal

11:30 a.m.-12:30 p.m.
Maximizing the Cost Effectiveness of Your Marketing/Advertising Budget
Alvin Wight, president, Strategic Decisions
Strategic Decisions research and consulting uncovers ways to focus marketing dollars where they produce the best results. Wight will discuss how you can leverage your customer base, learn from them and focus your marketing with maximum efficiency.


12:15-1:45 p.m.
Lunch with Olioboard CEO Sheilah MacSporran: How to Create 2D & 3D Room Designs on Olioboard That Your Clients Will Love
Sheilah MacSporran, CEO,
MacSporran is the CEO and co-founder of Olioboard. com, an online interior design mood board creator and social shopping platform. Olioboard allows members to create 2D and 3D room designs using real products that they can save, shop and share. In this presentation she will show designers how to create realistic 3D room designs. The presentation will also cover some of the latest tools and additions to Olioboard, as well as a broad overview on how designers can use Olioboard to make a profit and streamline their work process. Lunch will be provided. Market Square, Antique & Design Center Lecture Room MS-G6

1-2 p.m.
Getting More People through the Door
Robert Cates, president, MMIYP
Getting more people through the door at little cost is a necessity in this economy. Seven small cost methods are revealed in this fast-paced, fun seminar.

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