Pem America Bows Keaton Home
David Perry -- Furniture Today, March 19, 2013
At the New York Market - Award-winning actress Diane Keaton - also a serial house renovator who has authored two books on the subject -steps onto the stage this week at Pem America with a collection of four beds under the k By Keaton brand.
"I like to think of home as more of a play house rather than this static place that never changes," Keaton told HTT.
The collection of duvet sets, sheet sets, blankets and quilts are designed so the consumer can personalize the way they put things together. "This is something I've truly loved for a very long time," she said.
Elsewhere in the Pem showroom, the company is introducing Modern Trusseau, a more modern take on luxury that eschews sweetness in favor of velvets and matelasses.
In the Poetic Wanderlust by Tracy Porter that Pem debuted last market, Pem has introduced a new top of bed construction: jacquard burn-out voile. The company also tweaked its Seventeen line this market to address a slightly older consumer, the first-apartment girl.
Pem's array of quilts swings from last market's eye-catching brights to more masculine, Japanese-inspired motifs this time around under the name Japanese Workwear. "It's global, but it's not straying so far from traditional that people don't understand it," said Dewey Cabe, vp of design.
CAA brokered the bedding license on Keaton's behalf.
Nationwide PrimeTime: Just Say Yes program explained by Frank Sandtner