Bedding products shine with best offerings yet
March 12, 2013,
Those were some of the key product directions at the bedding-rich market here, one of the strongest mattress markets ever held in Las Vegas, bedding observers said.
New flagship bedding lines were introduced across the market. New gel beds bloomed in several showrooms. And new sleep accessories popped up everywhere.
Bedding veterans said this was one of the most product rich markets they have seen here in years, and bedding producers across the market said they were pleased with the strong turnout of retailers.
Flagship bedding lines were in the spotlight at bedding's Big Three - Serta, Sealy and Simmons.
Serta introduced new gel technologies in its new iComfort Directions line of gel memory foam beds and added features in its flagship Perfect Sleeper line, while Sealy featured a line of hybrid beds at the top of its new flagship Posturepedic line. Sealy also added gel memory foam to a new high-end line in its Stearns & Foster brand.
And Simmons introduced 32 new beds, including 28 Beautyrest models and four new high-end ComforPedic specialty sleep models.
Tempur-Pedic focused on high-end beds this market. Among its introductions: Two adjustable comfort beds that use air technology. The producer doesn't like the term "airbeds."
Comfort Solutions made a broad product offering and also introduced a new mattress design. Its Flare construction features a trapezoid design that uses flared sides to provide a larger sleeping surface. Company officials said it was a big hit with retailers.
Therapedic formally launched its hybrid Agility bedding line, and made a strong product statement with a separate showroom filled with Therawrap models produced by two of its licensees. Among the models was a line featuring chocolate brown linen covers.
Englander built on the momentum it has generated with its gel bedding lines. It introduced LifeStyle, a new national hybrid line of gel beds, and also brought out new gel-based Tension Ease and Anniversary models.
New gel beds were introduced by Kingsdown, Spring Air, Restonic, Symbol, Carolina Mattress Guild, Emerald Sleep Systems, Technogel, Classic Brands, Five Star, Inner Space, A.C. Pacific and Magniflex, among many others.
Among the bedding newcomers in Las Vegas were Southerland, which introduced its new Sharper Image line; Innova, which offered a new breathable memory foam line; Biosmart Sciences, with science-based beds and accessories; Bedding Inds. of America, which offers bedding under the Eclipse, Eastman House, Ernest Hemingway and Therapedic banners; and P3 Pillow, an Australian pillow producer making its U.S. debut.
New display systems were offered in a number of showrooms. Enso Sleep Systems introduced its Solutions Studio, which includes display elements such as fabric headboards and is designed to stand out on retail floors. And Wright Global Graphic Solutions introduced an illuminated foot protector and new magnetic signs.
New sleep accessories were prevalent, and adjustable beds were introduced by Ashley, Mantua, Reverie, Boyd Specialty Sleep and Leggett & Platt, among many others.
New offerings of toppers, sheets, mattress protectors, and pillows were made by Comfort Revolution, FXI, Protect-A-Bed, GBS Enterprises, Bedgear, Caber Sure Fit, Emerald Sleep Systems, Blu Sleep, Fabrictech, Glideaway, Magniflex, Zedbed and Pure LatexBliss, among others.
Natural bedding offerings were made by Vi-Spring, OMI, Naturepedic and Pure LatexBliss, among others.
|Steve Russo of Southerland holds a tablet computer that can
be used during the mattress shopping process for the new
Sharper Image line produced by Southerland.|
|The Sleep Doctor, Michael Breus, introduced his new Active Sleep Collection, produced by
Comfort Solutions. The beds feature a variety of foams, including latex and visco gel.|
|Therapedic introduced a number of new Therawrap lines,
including these Elite models with gel memory foam. These
beds, made by the company’s Idaho licensee, feature
chocolate linen covers.|
|Kevin Toman of Englander sits on a new gel-cushioned
LifeStyle bed. LifeStyle is a national hybrid line introduced by
a display of
a new hybrid
model in the
|Symbol executives Mark Jannke, left, and Mike McQuiston sit on one of the
company’s new Opportunity beds, an American-made line that offers value
|Arnold Hershbain, left, and Sean Bergman, both of Fabrictech, stand with a
display for the PureCare Aromatherapy line introduced by the company.|
|Jackson, left and Jeffri Massie, and Witarsa Sugeng, all of Massindo International, meet with
Gerry Borreggine of Therapedic, second from right, at the Therapedic party.|
|Jay Thompson of Leggett & Platt displays a new adjustable
bed offered by that company.|
|Denny Boyd of Boyd Specialty Sleep shows a new wood slat
foundation that offers adjustable comfort.|
| ||Las Vegas showgirls welcome buyers to the Dormeo
Octaspring showroom. Dormeo’s Kym Bramm, second from
left, visited with Christine Magee of Sleep Country Canada
and Chris Henning of Dormeo, right.|
|Diane Adams of FXI stands
with a display of toppers
for a mattress and sleep
accessories line introduced
by the company.|| |
| ||James Bell,
|David Jaffe of Mantua gets comfortable on
a Nova adjustable bed, which comes with
Bluetooth speaker sound technology.|| |
| ||Earl Kluft stands with a new Aireloom
headboard display offered by E.S. Kluft & Co.|
sits on a
| ||David Farley relaxes on a new Shared
Comfort sleep set in the WorldBed Studio
|Michael Fux of Comfort Revolution displays a
new gel pillow while surrounded by some of his
showroom helpers.|| |
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