Anamalz' Big Changes in 2013
Powell Slaughter -- Furniture Today, January 31, 2013
NASHVILLE, TN - The Australian wooden toy line, anaMalz, has big plans for 2013, including a new logo, website, worldwide social media campaign, multipurpose packaging and point of sales materials and new product.
To kick things off, the company has partnered with Diverse Marketing for the Midwest region and Enchanted Moments for East Coast sales. The Fulfillment House, based in New Jersey, will handle anaMalz's new warehouse needs.
The company has updated its logo, color scheme, packaging and hang tags; the logo can be used vertical or horizontal with an emphasis on the letter M. Point of sale displays having a playful crate element as if the animals were livestock. Beyond the individual toy is a hang sell tag that doubles as a bag tag. "Let's Make Nature Grow" is the brand-wide theme that will link into anaMalz Adopt An Acre program, explained online in detail, that will allow consumers to preserve the world's most beautiful four-legged and two-legged playgrounds.
The product line has also expanded to six "homelands" including new iceberg and coral bay creatures. Customers can "visit" online and meet all of the anaMalz from the far reaches of the globe. To entice supply and demand, every six months a half dozen animals will hibernate and every other month a new anaMalz will be born and collect.
"I am thrilled to be involved in the brand development and evolution of the characters in the USA," said Louise Causon-Scott, creator of the anaMalz collection. "To see anaMalz grow and be recognized as a fun developmental and sustainable brand is what we want to achieve. There may be look-alikes in the market and it is heartbreaking for me, especially from the point of the poor quality of these copycats. I created an alternative in the market for a safe, interactive, sustainable brand. Only anamalz have quality and manufacturing awards that can be trusted to meet the highest standards for children."
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