Office Star Products to debut Bassett-licensed RTA line at Vegas market
January 15, 2013-- Furniture Today,
ONTARIO, Calif. — Office Star Products has entered into a licensing agreement with Bassett Furniture Inds. to produce a line of ready-to-assemble furniture under a new sub-brand, INSPIRED by Bassett.
Officials said the line will include office seating and other home office furniture along with home accent, entry, entertainment and storage pieces.
Office Star will introduce the line at the Jan. 28-Feb. 1 Las Vegas Market, where it shows in World Market Center space B-1201.
"Our company is excited to enter this new partnership with Bassett," said Rick Blumenthal, Office Star Products president. "The new INSPIRED by Bassett collection will provide a tremendous opportunity for sales growth to our warehouse club, office superstore, mass and e-commerce customers. Selections will include a mix of traditional and transitional designs under the name of one of America's most trusted brands."
"The Bassett brand is a significant asset that requires proper stewardship," said Rob Spilman Jr., Bassett's president and CEO. "In choosing Office Star Products to pursue new channels of distribution, we believe that we have chosen a financially sound partner that exhibits operational excellence on a day-to-day basis. The INSPIRED by Bassett sub-brand will present us with growth opportunities in a fashion that is in complete alignment with our current business model."
Office Star, founded in 1987, has a 206,000-square-foot headquarters facility in Ontario, Calif., that houses customer service, fabrication, warehousing and shipping, plus an additional 200,000-square-foot warehouse and distribution center in nearby Fontana, Calif. The company also has warehouse and showroom facilities in Teterboro, N.J., Austell, Ga. and Concord, Ontario.
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