P/K Lifestyles, HGTV Home align for new collection of decorative fabrics
Michael J. Knell -- Furniture Today, December 21, 2012
New York - Joining forces to create a new line of decorative fabric collections are P/Kaufman's P/K Lifestyles division and HGTV Home, which is a line of consumer products under the HGTV brand of Scripps Networks Interactive Inc.
Together, under a newly inked license agreement, they will offer new looks and styles inspired by the HGTV Home lifestyles, "giving consumers smart and fashionable home decor choices."
As explained by Daniel Bonini, president, P/K Lifestyles: "The HGTV Home partnership adds to the diversity of looks and brands that P/K Lifestyles is so well known for. It was important to launch a high impact fabric collection that is true to the HGTV HOME design vision and support it with an aggressive product launch that adds to the fast-growing HGTV Home brand."
The initial collections, dubbed Community and Graphic Control, are being designed to embody the overall design aesthetic of HGTV Home. The designs have "a cool, hip vibe with a classic sensibility." The iconic prints, textures, solids and jacquards appeal to multiple tastes. They are comfortable and livable whether they play together or work independently within a design scheme.
"The addition of the HGTV HOME fabric collections brings home decorators a unique look with attention to detail at a value-added price point", said Ron Feinbaum, general manager, HGTV products. "People look to our network and the HGTV designers for ideas and inspiration. The HGTV HOME fabric collections is another way to bring the excitement and exclusivity of the brand to life for our viewers."
Added Pamela Maffei-Toolan, vice president design, P/K Lifestyles: "We are excited to introduce fabric collections that reflect the design aesthetic of HGTV yet are versatile enough to mix and coordinate giving the home a personal, tailored look."
Community utilizes stylistic influences and inspirations from native, rural and folk traditions and is defined by the clever juxtaposition of old and new world design. Graphic Control is simplistic and organic with wide and diagonal stripes, color blocking and geometric prints that add to the sleek and fashion-forward sensibility of the collection.
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