Advertising and promotions, 2006
Percentage of sales going to advertising and promotions
By Furniture Today Staff -- Furniture Today, September 9, 2007
| Percentage of retailers using each medium | |
|---|---|
| Newspaper | 79% |
| Yellow Pages | 57% |
| Radio | 53% |
| TV | 53% |
| Direct mail | 51% |
| Internet | 30% |
| In-store events | 24% |
| Sponsorships, e.g. charity/sports | 22% |
| National, regional, state, local magazines | 21% |
| Billboards | 4% |
| Model homes/show houses | 1% |
| Other | 8% |
| 2006 | 2007 Projected |
|---|---|
| 6% | 6% |
| Percentage of retailers using the Internet to advertise their store | |
|---|---|
| 2004 | 2006 |
| Retailers for the most part have continued to use the same media over the years. The exceptions: The number of retailers using newspaper advertising has decreased slightly while the number using the Internet has risen dramatically. |
|
| 18% | 30% |
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