Lamps Plus announces new mobile website
Jeff Linville -- Furniture Today, May 22, 2012
LOS ANGELES - Lamps Plus announced the launch of a mobile version of the Lamps Plus website, accessible from any web-enabled phone or smartphone.
The mobile website, developed with Pennsylvania-based Branding Brand, provides customers with the same information as the existing Lamps Plus site, as well as geo-location based store information and product availability.
Using geo-location based information, customers can access local retail store profiles, including contact information, store hours and directions. "Our local store customers can research designs, find what they like, then check the availability in nearby Lamps Plus store locations," said Angela Hsu, vice president of internet marketing, Lamps Plus. "We are also very excited about how they can even schedule an in-store consultation appointment with one of our American Lighting Association-trained store associates."
Customers can also access the site by scanning QR codes printed on store product tags with their web-enabled phone. Other QR codes point to the mobile site from printed advertising and catalog material. "By scanning the QR code on a given product's price tag, they can view the size dimensions without pulling out the measuring tape, read customer reviews, or save it to their wish list for purchase later," Hsu said. A third party QR code reading app is required for this functionality.
"It's this all-access concept that makes the mobile website such a valuable tool in home décor," Hsu said. "Renovations and home re-design projects often take place on the weekend and on the spot, when people aren't usually sitting in front of a computer. We believe the Lamps Plus mobile website revolutionizes the way people utilize technology for their home design projects, by giving them full access to store information, product information and resources-whenever and wherever."
Established in 1976, Lamps Plus has more than 40 superstores throughout the western United States. Together with their retail lighting stores and online business, Lamps Plus serves customers nationwide with a large selection of functional and decorative lighting fixtures, accessories, furniture and home décor.
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