Bruce Frenzel joins Broyhill as VP merchandising, strategic accounts
Staff Staff -- Furniture Today, May 17, 2012
ST LOUIS — Furniture Brands International has named Bruce Frenzel as vice president of merchandising and strategic accounts for Broyhill, a new position.
He comes to the company from case goods manufacturer Thornwood Furniture, where he was vice president of sales and marketing. Before that, he held the same position for Huntington Furniture.
In his new role, he reports to Mark Stephens, president, and will lead Broyhill's case goods product development and merchandising team. He also will lead the company's sales team that handles Broyhill's core retail accounts, the company said.
"Adding an industry professional like Bruce Frenzel to Broyhill is strengthening our entire team," Stephens said in a statement. "We look forward to leveraging his sales leadership and product expertise in case goods."
Frenzel said he was also pleased about the new opportunity.
"After many years in the business, I'm excited to be able to contribute to the growth of such an iconic brand," he said.
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