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Singapore furniture show expecting increased turnout

SINGAPORE — With 28 days left before the International Furniture Fair Singapore, organizers say that nearly 4,800 attendees have pre-registered, a 10% increase from the last show.

The IFFS ASEAN Furniture Show, Deco Asia 2012 and The Hospitality Show 2012 will take place March 9-12 at the Singapore Expo.

Buying delegations from 29 countries are expected.

A new event at IFFS/AFS 2012 will be the Hospitality.Design.Furniture Converge Asia Conference, featuring nearly 30 speakers consisting of top hoteliers, architects, interior designers and buyers. Click here to see the agenda for the March 9-10 event.

"We've invited high-flyers of the architecture, design and hospitality industries to share their success stories, rich experience and views," said Clement Ng, business development director of IFFS Pte Ltd. "The congregation of minds and networking opportunities provided, together with the trade show trio, completes the loop. The conference complements the exhibition perfectly."

Deco Asia, a staple feature in the annual fair, will showcase the hottest designs and trend creations for soft home furnishing and decorative accessories, according to show organizers. Exhibitors will include the Carpet Export Promotion Council, HOBO by GDR of Indonesia, Indigo of Hong Kong, International Trade Exports of Australia and Sharda Exports of India.

The Hospitality Show will focus on the hospitality and contract furniture industry, including furnishings and design, decorative pieces, fixtures and fittings, lighting and accessories, tableware, bathroom equipment, bedding, fabrics, draperies, security systems, in-house entertainment systems, landscaping and outdoor furniture and marquees. Exhibitors will include Admira, Cheng Meng Furniture, Falcon Inc. and Innoplan Technology, all of Singapore; Kawjun Co Ltd of Japan, Teamfurn of Thailand, Telescope Casual Furniture of the United States and Texsilk of Spain.

Debuting at The Hospitality Show will be the Green Pavilion, which organizers say will showcase the intersection of style and sustainability. The event, including a space curated by materials expert and designer Chris Lefteri, will display trends in sustainable design and products.

A new fringe event, SingaPlural - Singapore Furniture Design Week will run alongside the trade show. It will feature local and international design talents in various design disciplines, including furniture, architecture, interior, graphic and fashion design.

One of the segments, D'Space, will be located within Singapore Expo. Marketed as an exclusive design enclave at the IFFS/AFS, D'Space will feature cutting-edge pieces from selected designers and companies. One exhibitor will be Grupo Resol of Spain, showing its Dd collection at IFFS/AFS for the first time.

"Singapore is one of the main gateways to reach the region, so these events give us excellent access to visitors from surrounding countries," said Ignasi Moner, export manager for Grupo Resol.

A highlight of SingaPlural will be the Design Trail, which will bring visitors from the Singapore Expo to the satellite exhibitions in Singapore's city center on shuttle buses every 30 minutes.

Designers and brands will showcase their work in a warehouse-showroom concept at the SCAPE facility. Furniture exhibitors will include Studio Pepe Heykoop of the Netherlands, Christian Ghion of France and Oon, Cilicon Faytory and Kelvin Teo, all of Singapore.

Elsewhere on the Design Trail at Park Mall, five furniture showrooms will welcome participants to stores that have a new look. Acanthus Collection, AIR, Cellini Design, Scanteak and Xtra will see their storefronts undergo a 48-hour makeover challenge, planned and executed by teams of design students. The work will be judged by a panel of experts, and the winning team will bag a cash prize of S$10,000.

Another attraction along the Design Trail is the Design-Larger-Than-Life segment, where creative concepts of furniture pieces are magnified and fabricated as installation pieces. Selected submissions from Studio Juju, LaSalle, Outofstock, Studio Norm and Creativeans will be on display at Plaza Singapura, Scape and Expo March 9-12.

Information on the March shows is available online at www.iffs.com.sg, www.DecoAsia.com.sg and www.TheHospitalityShow.com.sg.

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