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David Perry

U.S. producer Noah's Mfg. looking to sell mattresses in China

HOUSTON — Noah's Mfg., a bedding producer based here, is looking to sell its mattresses in a new and distant market: China.

The producer, which now serves customers in the Southwest, recently formed a distribution partnership with Zibo Senbao Furniture Co. in Qingdao, China, to distribute its bedding lines throughout China. The company is operating under the name of Qingdao Noah's Ltd. and will introduce its product line at the Dongguan Furniture Fair in China Sept. 5-9.

"We have great expectations for this show as our bedding products have experienced strong consumer acceptance here in the U.S. and we believe will have similar acceptance in the Chinese market," said J.B. Ricci, vice president of Noah's Mfg., who will be attending the Dongguan show along with other company officials. "The models we are offering are exclusive designs for the Chinese market based on winning models we have in our domestic product line."

The product offering includes innerspring and specialty sleep models.

"As an American manufacturer," Ricci said, "we are very proud to be offering quality hand-crafted American products to the rapidly growing Chinese consumer market."

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