Broyhill debuts motion uph
Broyhill introduces a motion upholstery program
Joan Gunin -- Furniture Today, October 1, 2007
HIGH POINT — Broyhill is introducing a motion upholstery program this market that highlights tailoring and construction details. The Chinese-built collection includes motion sofas, sectionals, loveseats, rocker recliners, low-leg recliners and home theater pieces with storage. Styles are traditional and transitional, and covers are leather and leather-fabric collages. “This program is an integral addition to our line as we focus on developing coordinated product across all categories,” said Don Webb, Broyhill executive vice president of sales and merchandising. “With the addition of motion, we move one step closer to becoming a complete source for our retailers.” With the new line positioned at upper-medium price points, “We are offering the most premium construction, styling and leathers at very aggressive price points that represent an unprecedented value,” Webb said. Five transitional groups and three traditional groups are offered in the married leather program. Examples of design features are rollover pub backs with angled pad arms, and border backs with pleated arms. Leather/fabric collages are matched with coordinating chenilles, velvets and jacquards. In home theater, a three-recline unit features two adjoining wedge tables with flip-up storage and angled cupholders. All three seats recline, including the middle, which is outfitted with a parachute cord release. The home theater designs include a rollover pubback frame with padded chaise seat cushions, as well as a hand-wiped leather with picture frame border, stitched back cushions and nailheads. Other styles include R850, a reclining sofa, loveseat or rocker recliner. This transitional rollover pubback frame has angled pad arms and padded chaise seat cushions. A sectional can be configured with the addition of a seat wedge between the sofa and loveseat. R702, offered as sofa, loveseat or recliner, is adorned with a top-stitched, flanged border back pillow with kidney, as well as wedge-shaped arm, chaise seat cushion and full leg support. Traditional offerings include the R701 group, with a hand-wiped antiqued leather cover.
-
Broyhill debuts motion uph.
Sep 30, 2007 -
Broyhill to add motion upholstery
Sep 27, 2007
VIEW ALL GALLERIES
