Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Furniture Today
Resource Center graphic
RSS
Reprints/License
Print
Email

Serta expands partnership with Komen fund

Contest to award bedroom makeover to cancer survivor

David Perry -- Furniture Today, October 5, 2007

AT THE MARKET — Serta has a new job for its famous Counting Sheep: helping to honor breast cancer survivors. And the sheep are getting an assist from a celebrity home designer.

The Hoffman Estates, Ill.-based bedding producer, back in the market spotlight here with a licensed upholstery line produced by Barcalounger Home, is expanding its partnership with the Susan G. Komen for the Cure foundation.

The latest program is an essay contest in which two breast cancer survivors or co-survivors will win a $10,000 bedroom makeover spearheaded by Thom Filicia, of TV’s “Queer Eye for the Straight Guy” and the Style Network’s “Dress My Nest.”

“I wanted to honor these special women by designing a space that would not only be beautiful but provide comfort and support,” said Filicia. “The cause is important to me and I’m glad I can celebrate their fight by designing a new bedroom that mirrors their new beginnings.”

The winners also will be honored by a $5,000 donation to Komen for the Cure in each of their names.

Serta is calling for nominations for women or men who have been affected by breast cancer. Entrants, either survivors or the loved ones of a survivor, are invited to submit an essay about their breast cancer story. All entrants have the opportunity to be selected to receive the bedroom makeover.

Since 2005, Serta has donated nearly $600,000 to Susan G. Komen for the Cure to support that group’s goal of saving lives and ending breast cancer.

Entries can be submitted online beginning Oct. 9 at www.serta.com, or they can be dropped off at a participating America’s Mattress store to receive a special Serta Counting Sheep for the Cure gift.

A list of participating dealers can be found at www.americasmattress.com.

The Counting Sheep will support the cause with limited-edition Counting Sheep for the Cure pink mattress sets, offered at participating dealers.

“To further our commitment to the cause, we wanted to give people the opportunity to reflect upon the individuals who have risen above breast cancer and have been sources of inspiration to us all,” said Kelly Rampson, Serta’s director of marketing. “We are looking forward to bringing comfort to the cause.”

Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists. Serta has supported a variety of events to aid that cause.

RSS
Reprints/License
Print
Email
Talkback
Reed Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement

Related Microsite Content

Related Links

  • No Related Content Available

More Content
  • Blogs
  • Photos

Larry Thomas

Special Order

Larry Thomas
November 06, 2009
A surprising twist to a controversial trucking program
The long-running battle over the controversial “clean truck” program...
More

Judi Fulbright

Research Says

Judi Fulbright Research Says Profile
November 06, 2009
More on upholstery and price points
After the appearance of the Upholstery Fabric & Style Survey in the October 5...
More

VIEW ALL BLOGS RSS
GuildMaster chest

Best of Market: More market highlights

Here is a sampling of some of the stylish new products catching dealers' eyes at the October High Point Market. For more coverage, see Furniture/Today's Nov. 2 print issue. When you're done viewing the photos in this Slideshow, more images of hot introductions also are available on the Furniture/Today Web site by clicking here.

 

 

High Point Market scene, 1955

Scenes from the High Point Market's past 100 years

The High Point Market is marking its 100th anniversary this April. To help celebrate this milestone, Furniture/Today presents some pictorial highlights of the past 100 years.

FT Industry Resources module
Advertisement
eNewsletters
Furniture Today eDaily
Furniture Today eClassifieds
Bedding Today
Furniture Today Green
Casual Living eWeekly
Home Accents Today eWeekly
Home Accents Today Product Line
Home Textiles Today Extra
Hospitality Furnishings Today
Gifts & Dec Direct
Gifts & Dec Product Wire
Kids Today eWeekly
Playthings Extra



Please read our Privacy Policy

About Us   |   Advertise   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2009 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites