Serta expands partnership with Komen fund
Contest to award bedroom makeover to cancer survivor
David Perry -- Furniture Today, October 5, 2007
AT THE MARKET — Serta has a new job for its famous Counting Sheep: helping to honor breast cancer survivors. And the sheep are getting an assist from a celebrity home designer.
The Hoffman Estates, Ill.-based bedding producer, back in the market spotlight here with a licensed upholstery line produced by Barcalounger Home, is expanding its partnership with the Susan G. Komen for the Cure foundation.
The latest program is an essay contest in which two breast cancer survivors or co-survivors will win a $10,000 bedroom makeover spearheaded by Thom Filicia, of TV’s “Queer Eye for the Straight Guy” and the Style Network’s “Dress My Nest.”
“I wanted to honor these special women by designing a space that would not only be beautiful but provide comfort and support,” said Filicia. “The cause is important to me and I’m glad I can celebrate their fight by designing a new bedroom that mirrors their new beginnings.”
The winners also will be honored by a $5,000 donation to Komen for the Cure in each of their names.
Serta is calling for nominations for women or men who have been affected by breast cancer. Entrants, either survivors or the loved ones of a survivor, are invited to submit an essay about their breast cancer story. All entrants have the opportunity to be selected to receive the bedroom makeover.
Since 2005, Serta has donated nearly $600,000 to Susan G. Komen for the Cure to support that group’s goal of saving lives and ending breast cancer.
Entries can be submitted online beginning Oct. 9 at www.serta.com, or they can be dropped off at a participating America’s Mattress store to receive a special Serta Counting Sheep for the Cure gift.
A list of participating dealers can be found at www.americasmattress.com.
The Counting Sheep will support the cause with limited-edition Counting Sheep for the Cure pink mattress sets, offered at participating dealers.
“To further our commitment to the cause, we wanted to give people the opportunity to reflect upon the individuals who have risen above breast cancer and have been sources of inspiration to us all,” said Kelly Rampson, Serta’s director of marketing. “We are looking forward to bringing comfort to the cause.”
Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists. Serta has supported a variety of events to aid that cause.
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