Vipac design team shows new comforter packaging
Heath E. Combs -- Furniture Today, March 30, 2001
EDISON, NJ -Fifty-year-old vinyl packaging producer Vipac may be an old dog, but it's come up with a new trick.
The company's new Visions by Vipac design division has created a new packaging paradigm for comforters that is designed to give the product a more attractive look on the shelf and make the bundle easier for consumers to tote.
Akin to the familiar Chinese take-out box in design, the clear vinyl box measures 24 inches high, 18 inches wide and 8 inches deep. It's available with a metal or vinyl handle.
The new division recently opened a showroom in Greenville, SC, at 1200 Woodruff Road.
"We're very excited about this new division and the value-added benefit it will bring to our customers," said Morris Abraham, Vipac president and ceo.
Furniture Today's Ray Allegrezza Speaks with Stephen Bogart about Fine Furniture's New Bogart Line