DDB named Cotton's new ad agency
Furniture Today Staff -- Furniture Today, December 8, 2003
Cotton Inc. has named DDB as its new advertising agency, replacing Ogilvy & Mather/ New York.
"What tipped the balance was DDB's creative insight into a key target market for cotton; women ages 18-34," said Ira Livingston, Cotton's senior vp, consumer marketing.
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