Share this on

Serta lends additional support to Komen fund

By Furniture Today Staff -- Furniture Today, October 14, 2007

Hoffman Estates, Ill. — Serta is expanding its partnership with the Susan G. Komen for the Cure foundation, which supports breast cancer research.

The new program is an essay contest in which two breast cancer survivors or co-survivors will win a $10,000 bedroom makeover spearheaded by Thom Filicia, of TV's "Queer Eye for the Straight Guy" and the Style Network's "Dress My Nest."

"I wanted to honor these special women by designing a space that would not only be beautiful but provide comfort and support," said Filicia.

The winners also will be honored by a $5,000 donation to Komen for the Cure in each of their names.

Serta is calling for nominations of women or men who have been affected by breast cancer. Entrants, either survivors or the loved ones of a survivor, are invited to submit an essay about their breast cancer story.

Since 2005, Serta has donated nearly $600,000 to Susan G. Komen for the Cure to support the group's goal of saving lives and ending breast cancer.

Entries can be submitted online at www.serta.com or can be dropped off at a participating America's Mattress store to receive a special Serta Counting Sheep for the Cure gift. A list of participating dealers is at www.americasmattress.com.

The Counting Sheep will support the cause with limited-edition Counting Sheep for the Cure pink mattress sets, offered at participating dealers.

Legal Notice

(Act of August 12, 1970; Section 3685 title 39 U.S. code)

Title of publication: Furniture/Today
Publication number: 330-630
Date of filing: October 1, 2007
Frequency of issue: Weekly except week of Spring (March or April), and Fall (September or October) Furniture Markets.
No. of issues printed annually: 50
Annual subscription rate: US/Can $159.97; Foreign $295
Known office of publication address: Reed Business Information, 7025 Albert Pick Rd., Suite 200, Greensboro, Guilford County, N.C. 27409
Headquarters of general business office address: Reed Business Information, Division of Reed Elsevier, Inc., 360 Park Avenue South, New York, NY 10010
Publisher: Joseph Carroll; Editor: Ray Allegrezza; Executive Editor: David Perry, all of 7025 Albert Pick Rd.,Suite 200, Greensboro, NC 27409-9519.
Owner: Reed Business Information, division of Reed Elsevier, 360 Park Avenue South, New York, NY 10010
Known bondholders, mortgagees and other security holders owning or holding 1 percent or more of total amount of bonds, mortgages or other securities: None
Not applicable
Publication name: Furniture/Today
Issue date for circulation data below: September 3, 2007
Extent and nature of circulation

		Last 12 months avg. copies each issue	Single issue nearest to filing date
A.	Total number of copies	23,060	22,049
B.	Paid circulation/request circulation:
	1. Mail subscriptions, outside-county	12,866	12,907
	2. Mail subscriptions, inside-county	0	0
	3. Street vendors, counter sales	1,032	948
	4. Other classes through USPS	0	0
C.	Total paid and/or requested	13,898	13,855
D.	Free distribution by mail:
	2. Outside-county	7,209	6,798
	2. In-county	0	0
	2. Other classes through USPS	0	0
E.	Free distribution outside mail	1,397	864
F.	Total free distribution	8,606	7,662
G.	Total distribution	22,504	21,517
H.	Copies not distributed	556	532
I.	Total	23,060	22,049
J.	Percent paid and/or requested circulation
	Percent paid and/or requested circulation	61.76	64.39

This statement of ownership will be printed in the October 16, 2006 issue of this publication.

I certify that the statements made by me above are correct and complete.

Joseph F. Carroll, Publisher

Share this on

Serta expands partnership with Komen fund

Oct 5, 2007

Also by this author

Also by Staff Staff

Featured Company

FurnitureCore.com

FurnitureCore.com is a dynamic web application aimed at the furniture industry. Retailers and manufacturers alike will find our deep reserve of tools to be exactly what their furniture business needs.www.furniturecore.com... more

Related Resources

Atlanta International Gift & Home Furnishings Market

Here is a selection of products shown at this month's International Gift & Home Furnishings Market here.

Networking at the 13th annual F/T Leadership Conference

NAPLES, Fla. — Industry executives and guests took the opportunity to network and play golf during down time at Furniture/Today's 13th annual Leadership Conference here this month.