Win Series, win furniture
By Clint Engel -- Furniture Today, October 28, 2007
Boston — Nearly 30,000 people who bought goods from Jordan's Furniture in the spring are really, really rooting for their hometown Red Sox to win the World Series.
If the Sox win (or won — they were up 2 games to 0 at press time), the customers get their purchases for free.
In March and April, Jordan's ran a promotion, promising that buyers of sofas, sectionals, dining tables, beds and mattresses would get their money back in the form of rebates if the Red Sox took the Series.
The promotion drew nearly 30,000 orders, confirmed Eliot Tatelman, president and CEO of Taunton, Mass.-based Jordan's, which is part of the Top 100 Berkshire Hathaway furniture division.
After the Red Sox' game-seven win over the Cleveland Indians to get into the series, TV viewers who stayed tuned in saw a Jordan's spot with Tatelman dressed in full Sox garb, urging fans not to change anything they're doing until it's over.
"Wear the same shirt," he said in the commercial. "Wear the same underwear, whatever it takes. Let's go win the whole thing!"
In August, Joseph Frate, a man once convicted of running an illegal lottery, sued Jordan's, charging that the Red Sox promotion constituted an illegal lottery. Jordan's is expected to file a motion to dismiss the suit soon.
A Jordan's spokeswoman said earlier that nothing in the lawsuit "would in any way affect Jordan's commitment to honor the terms of the promotion." Lisa Siegel Belanger, the attorney representing Frate, also said the lawsuit's outcome should have "no impact itself on whether customers get the rebate or not."
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