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LeBron James teaming up with American Signature

Retailer will develop licensed furniture line with NBA star

Heath E. Combs -- Furniture Today, February 12, 2010

DALLAS — Home furnishings retailer American Signature has entered into a licensing agreement with Cleveland Cavaliers star LeBron James.
The collection will be launched this summer at Value City and American Signature stores.
It is Top 100 retailer American Signature's first license. Product and design details are still being determined, said Mary-Price Furr, vice president of marketing/business development for American Signature.
In the joint-venture partnership, American Signature will develop home furnishings in collaboration with James, his girlfriend Savannah Brinson and brand manager LRMR Marketing.
"American Signature is excited to partner with LeBron James," said Jonathan Schottenstein, the retailer's chief operating officer. "He is a superstar-but in addition, an individual that has built his success on commitment, teamwork, leadership and friendship."


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