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Select Comfort goes outside industry for chief marketing officer

Bur-Hall worked for Midas, Chicago ad agencies; joins airbed source Nov. 26

By Furniture Today Staff -- Furniture Today, November 2, 2007

MINNEAPOLIS — Specialty bedding resource Select Comfort has appointed veteran advertising and marketing executive Catherine Bur-Hall senior vice president and chief marketing officer.

Select Comfort, which produces the Sleep Number airbed, said Bur-Hall would begin her new job Nov. 26.

She joins the company from Midas International, where she most recently was vice president of advertising and marketing. In that post, Bur-Hall oversaw major marketing programs, including the launch of a new positioning and marketing platform that resulted in increased brand equity and sales growth.

Earlier, she was senior vice president and group account director at the Chicago office of BBDO Worldwide, and also held a variety of duties at the Chicago office of Leo Burnett Co.

“Having worked for agencies serving some of the most well-known consumer product companies, Cathy has a strong track record of implementing successful advertising programs,” said Bill McLaughlin, Select Comfort’s chairman and CEO. “In addition, she recently gained valuable experience in retail marketing in a corporate environment.”

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Select Comfort hires marketing officer

Nov 4, 2007

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