Newly formed Decca Home taps Rob Casey as president
Thomas Russell -- Furniture Today, October 18, 2013
HIGH POINT — Decca Ltd., the Hong Kong-based high-end producer of hospitality, contract and residential furnishings, has formed Decca Home to oversee its residential furniture division.
It also has named Rob Casey, a former 14-year executive with Henredon who oversaw licensing of the Polo Ralph Lauren and Barbara Barry brands, as Decca Home's president, a new position. He also was with Martha Stewart Fine Furniture, where he was managing partner until earlier this year.
The Montauk Floating Dining table is part of the Montauk Gray collection, inspired by Lauren Rottet’s Montauk, N.Y., home. It has a clear acrylic and stainless steel base.
He joined Bolier & Co., which is owned by Decca Ltd., at the end of March as a vice president. As president of Decca Home, he reports to Richard Herbst, managing director of Decca Ltd. and CEO of Decca's U.S. operations.
Based in High Point, Decca Home will manage product design, sales and marketing for the Bolier brand. Officials said the new division also will manage the new Rottet Home Collection and Élan by Decca, both of which are being launched at this week's High Point Market.
Rottet Home, a contemporary collection designed by Houston-based architect and designer Lauren Rottet, includes 12 pieces of upholstery and 22 pieces of dining room and occasional furniture. The wood pieces are made with mixed materials including gray cerused oak veneers, acrylic, carrara marble and stainless steel.
Rottet said that each piece in the collection is "either a solution to a found need or a realization of an idea and, or image regarding how furniture can be set in a space like an art object, yet serve a functional and comforting need."
Élan by Decca, another contemporary collection, includes 20 new case pieces and 14 new upholstery pieces.
By comparison, the Bolier & Co. line has more traditional forms that are updated for today's consumer.
The new Élan and Rottet brands also are smaller in scale and geared toward younger consumers, but are priced in the same range as Bolier.
"Our first residential brand, Bolier, will continue to serve as the premiere source for furnishings inspired by tradition and designed for today's modern lifestyles," Herbst said in a statement. "The introduction of Élan by Decca and the Rottet Home Collection position Decca Home to capture additional share of the luxury residential furniture market with fresh, contemporary, case goods and upholstery designs that are smaller in scale."
"With the establishment of Decca Home, we will strengthen the foundation of our residential furniture business while creating a stronger alignment with our contract and hospitality divisions," Herbst added.
The product is made by Decca's factory in Dongguan, China. Casey said Decca was a supplier for Henredon and is respected for its ability to produce high-end furniture.
"To me what is so appealing is that we are vertically integrated," Casey said. "As a former customer of Decca, I can speak firsthand to their commitment to producing world-class luxury products. It is an exciting time to join a company with the established manufacturing expertise and global reach of Decca."
The company's showroom is on the third floor of 311 N. Hamilton St.
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