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Ikea donates C$280,000 to Tree Canada

Group promotes planting trees

Furniture Today Staff -- Furniture Today, December 4, 2009

BURLINGTON, Ontario — Ikea Canada is donating C$280,000 in funds raised by its recent Bag the Bag campaign to Tree Canada, a non-profit group that encourages Canadians to plant and care for trees in urban and rural environments.

In addition to the C$280,000 donation, Ikea also will continue to contribute a portion of its annual Christmas tree sales, which are now available for C$20 at all 11 of the company's Canadian stores, to Tree Canada.

"Environmental sustainability continues to be anchored in everything we do at Ikea," said Kerri Molinaro, president of Ikea Canada. "It is clear that our customers take great pride in supporting Ikea Canada's commitment to responsible retailing."

The funds raised from the Bag the Bag campaign, which is geared at eliminating the use of plastic bags in Ikea stores, will be reinvested into Ikea Canada's annual partnership program with Tree Canada - Pick a Tree Plant a Tree. To date, the program has contributed to planting more than 14,000 trees across Canada. The additional funds will allow Ikea workers to plant a larger variety of trees, and to provide better maintenance such as mulch and tree guards that will improve tree survival.

"Ikea's donation to Tree Canada will be used over the next five years, taking us into our 18th year working together," says Mike Rosen, president of Tree Canada. "This generous donation will also be used towards our re-branding efforts and educational and carbon offset research."

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