Safavieh relocates New York wholesale showroom
Home Accents Today Staff -- Furniture Today, August 19, 2013
The company will present a complete range of new cross-category home products at the expanded space during the New York Home Fashions Market, Sept. 23-26, and a broad selection of new hand-knotted, hand-tufted and machine made rugs during Metro Market, Oct. 7-10.
The company recently closed its wholesale rug showroom, which had been at 153 Madison Ave. near 32nd Street since Safavieh opened its doors in New York City 35 years ago.
"As we grew into a total home source, our rug showroom was not capable of presenting the new Safavieh lifestyle story," said Arash Yaraghi, Safavieh principal. "In the past five years we have diversified our product mix to include accent furniture and seating, lighting, decorative pillows, wall art and outdoor furnishings in addition to programmed and custom area rugs. Our new location allows us to present total decorating concepts to retailers in one fully cross-merchandised space."
Safavieh's 902 Broadway location is the flagship store in the company's Safavieh Home Furnishings retail chain. With 45,000 square feet on three floors, the store caters to designers and consumers with its own branded furniture and rugs, in addition to carrying a full line of luxury furniture and accessories brands.
The new 5,000-sq.-ft. wholesale showroom has been designed as a separate unit within the store, said Yaraghi, noting that the combined showrooms will provide customers with a better understanding of the full scope of Safavieh's business.
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