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$175,000 Royal Bed debuts

Savoir’s new Royal StateSavoir’s new Royal State Bed, shown here at Hampton Court Palace in London, takes bedding price points to a new high: $175,000. Only 60 of the beds will be made. The company hopes to sell some of the beds in the United States.
NEW YORK - What may well be the world's most expensive sleep set, the Royal State Bed crafted by London-based Savoir Beds, made its U.S. debut recently.
     The limited edition bed, which celebrates the 60th anniversary of Queen Elizabeth's coronation this year, retails at $175,000 in king, the only size in which it is offered.
     Savoir Beds, which operates a 2,200-square-foot showroom in New York, brought the bed to New York for a special limited showing. A return engagement is planned for the fall.
     Just 60 of the Royal State Beds are being made, in keeping with the royal theme of the bed. It will take almost 700 hours of work by a single craftsman to make each bed. The upholstery layers will include Mongolian cashmere and blond horse tail hair from Latin American horses.
     Erik Svensson, a partner in the Savoir Beds showroom in New York, describes the Royal State Bed as the most expensive bed in the world. And he predicts it will sell here.
     "I'm confident we will sell a few in the United States," he said.
     The Royal State Bed was unveiled at Kensington Palace in London earlier this year to celebrate Savoir's sponsorship of the "Secrets of the Royal Bedchamber" exhibit at Britain's Hampton Court Palace. The exhibition highlighted the world's largest and rarest collection of six early British state beds. Among the featured items were the beds that Queens Anne and Mary and King George III slept in.
     Savoir partnered with Historic Royal Palaces, an independent charity that oversees The Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace and Key Palace, to showcase the royal beds.
     "For over 100 years, our name has been synonymous with British luxury, so it is fitting that we should introduce the Royal Bed to coincide with our sponsorship of this exhibit, a historic event that illustrates the important role the bedchamber has held in British politics and royal life," said Alistair Hughes, managing director of Savoir Beds. "Every consumer goods category needs a Bentley, DeBeers or Patek Philippe to drive the uppermost standards of luxury, quality and craftsmanship.

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