Safavieh launching cross-category cowhide line
Furniture Today Staff -- Furniture Today, July 10, 2013
Facets from the Studio Leather collection from Safavieh is crafted in India with hand-stitched cowhide patches. Retail is $22 per foot or $880 for the 5 by 8 rug.
PORT WASHINGTON, N.Y. — A program of cross-category cowhide rugs, accent furniture, decorative pillows and lamps is making their debut for Safavieh at this week's Atlanta International Area Rug Market.
Targeting growing demand from designer showrooms to big box stores, the multi-tiered program includes faux cowhide rugs in addition to Brazilian and Argentinean hides.
"It is a trickle-down effect: consumers see beautiful cowhide rugs in designer show houses and decorating magazines and they want to recreate the look in their own homes," said Cyrus Yaraghi, principal of Safavieh. "Demand is growing as rustic style and natural roughhewn wood furniture gain in popularity."
Safavieh will introduce hair-on-hide cowhide rugs from Argentina from $13 to $26 per square foot, depending on color and quality. The collection includes eight brindles and natural shades and hides stenciled with zebra and tiger markings.
The new Studio Leather collection includes 20 SKUs, all patchwork designs hand-stitched in India. Designs range from square patchwork in natural cowhide colors, to appliqued multicolor cutouts in vivid primary colors. The rugs come in 2.3 by 7 runners and rectangles in 3 by 5, 4 by 6, 5 by 8 and 8 by 10. Retail is $22 per foot or $880 for the 5 by 8 rug.
Accent pillows range from patchwork squares and stripes to oval appliqued cutouts in natural Argentinian cowhide. Several designs in the collection are foil stamped in gold or silver. All pillows have micro suede backings and feather and down fill and are made in India. Retail in the 18-inch square size is $150 for a set of two; $218 for 22-inch.
In the furniture category, cowhide is used as an accent on leather club chairs, and for upholstered ottomans and poufs. The 18-inch cube-shaped Ricardo ottoman will be introduced with hand-stitched patches in two colorways: brown and ivory or gray and ivory. It's made in China and retails for $248.
Safavieh shows in Merchandise Mart, space 5-C-1 for the Atlanta rug market, which runs July 11-14. The line will also be presented at the summer Las Vegas Market, July 29-Aug. 2, at World Market Center space A-101.
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