Wright's RetailLive updates POP experience
Heath E. Combs -- Furniture Today, May 22, 2013
THOMASVILLE, N.C. - Wright Global Graphic Solutions has launched its RetaiLive program, which allows manufacturers and retailers to present in-store branding and marketing materials to consumers in a new way, the company said.
Wright officials said RetaiLive is an interactive sales tool that retail sales associates can use to transform point-of-purchase materials into databases of educational information.
Using image recognition technology, the RetaiLive app allows a consumer to download a company's chosen interactive content - such as videos, product demonstrations or mattress features - to a smartphone by holding the device over key images on the POP materials. The information displayed is designed to assist consumers with their purchasing decision by providing product and brand information.
Wright demonstrated RetaiLive at Furniture/Today's recent Bedding Conference. POP materials and print ads with "live space" images held a surprise - a video of Wright Global Graphics' Don Wright explaining the features and benefits of RetaiLive.
"RetaiLive represents the future of the retail experience and takes us into unchartered territory in the bedding industry in engaging customers with real time marketing, sales and product information," said Wright, senior vice president of business development and chairman of the board.
"Mobile marketing has transformed the way companies build and shape brand awareness among today's consumers," he added. "Today, 70% of mobile searches result in some sort of consumer action. Moreover, research shows that mobile advertising, which currently runs approximately 3.6 billion interactions, will swell to a staggering 18.5 billion interactions by 2015. RetaiLive gives our clients an edge by providing consumers with a completely dynamic, interactive and informative shopping experience."
RetaiLive is available for download on Android and iPhone devices through the iTunes App Store and Google Play.
Furniture Today's Ray Allegrezza Speaks with Stephen Bogart about Fine Furniture's New Bogart Line