Sphinx by Oriental Weavers, Pantone partner for new rug collections
Heath E. Combs -- Furniture Today, April 8, 2013
NEW YORK — Sphinx by Oriental Weavers has aligned with color authority Pantone under a multi-year partnership to co-create a new program of branded rugs.
Sphinx was chosen as the exclusive area rug partner for Pantone and its Pantone Universe product collections, and will be launching the first collection of rugs this summer.
The rugs are being developed in coordination with Pantone's trend, color and design teams.
"We are truly honored to be selected as a brand partner by the world's foremost color experts," said Michael Riley, president of Oriental Weavers USA. "We have very aggressive plans for a spectacular offering of fashion product developed in conjunction with the Pantone team and targeted towards our retail partners in the home furnishings business.
"The synergies between Pantone, their consumer reach, our home furnishings base and the OW team is just tremendous and will be key in our development, marketing, merchandising and advertising efforts. By joining with Pantone, this enables us to continue our vision of creating products that astonish consumers and create captivating stories for the retailer. Our new Pantone Universe collections will go beyond expressing color and take us into the bold new forefront of embracing a high-definition of design."
The Pantone and Pantone Universe brands have been launched across many merchandise categories to date, including a bedding and bath collection that debuted this winter at JCPenney.
"As the world's color authority for 50 years, partnering with a fashion-forward area rug company will really round out our home furnishings assortment for the brand," said Lisa Herbert, vice president of the consumer division at Pantone. "We have a great energy with the Sphinx creative teams and have impressive plans to create cutting-edge product that will truly have an impact at retail."
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