HGTV Home kicks off promotional campaign
Staff Staff -- Furniture Today, March 1, 2013
New York - HGTV Home, the cable shopping channel's licensed products division, announced a $50,000 sweepstakes in and cross-category sale in conjunction with licensees P/K Lifestyles, Shaw Floors, Bassett Furniture, ELK Lighting, and Sherwin-Williams.
The HGTV Home Make It Mine campaign is the first time the brand is offering a discount across all licensed product categories during a 10-day sales event. From March 14-24, consumers can receive up to 40% off HGTV Home merchandise at partnering retailers.
The sweepstakes, open from March 4 through April 12 at HGTVHOME.com, will offer daily chances to win $25,000 in cash, $25,000 in HGTV Home products and a personal consulation with HGTV network star Meg Caswell.
Caswell will host a makeover special using HGTV Home brands on March 23.
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