BeeLine Home is now Bunny Williams Home
Jeff Linville -- Furniture Today, February 8, 2013
BeeLine Home is now Bunny Williams Home, and includes both the designer's furniture line and her licensed product, the company announced.
Since debuting her furniture line in 2008 with an initial collection of 30 pieces, it has grown to 150. Many of the items are inspired by items Williams has coveted or owns. Each piece is hand-crafted and constructed of high quality materials, according to a company release.
"Changing the name to Bunny Williams Home is an idea I have had for some time and although BeeLine has achieved great brand recognition, I think it will elevate awareness and simplify the tie between me and my furniture line," Williams said. "I love all aspects of the home... architecture, design, setting a beautiful table, sprucing-up my home with new pillows, art, rugs, mirrors... I find that even the smallest changes and additions make such a difference. Going forward, I want Bunny Williams Home to be a place where I can create and share all these ideas, a source where you can browse and pull ideas together across a variety of categories.
The new title of Bunny Williams Home includes both Williams' furniture line and her licensed product. Current licensed lines include paper goods for Caspari and mirrors for Mirror Image Home. A second collection with Mirror Image Home will be introduced at the April High Point Market and an expanded collection with Caspari is planned for later this year.
In the spring, Williams will introduce a rug collection for Doris Leslie Blau and an art collection for J. Pocker. A line of mantels and accessories with Chesney's is planned for fall.
"I am excited about the licensed partnerships I've created because these are all companies I have used in my design work for years," Williams said. "To me, this is important because I never want to create something I wouldn't use myself. Each one of these brands is known for quality and my aesthetic fits right in. Together, we have created products I'm excited about and proud of."
This spring, new additions to the Bunny Williams Home furniture line feature 10 new lamps including floor lamps as well as new materials - metal and lacquer, Art Deco-inspired desks and a handful of new upholstery options including mid-century styled chairs, storage ottomans and a whimsical all-over upholstered bench.
Treillage, the Manhattan shop owned by Williams and her husband John Rosselli, will carry an expanded selection of Bunny WIlliams Home furniture as well as rotating product from all of her licensed lines. Bunny Williams Home is also carried at Ainsworth Noah in Atlanta, Harbinger in Los Angeles, John Rosselli & Associates in New York, and Lee Jofa in BOston, as well as at select retail partners throughout the country.
Furniture Today's Ray Allegrezza Speaks with Stephen Bogart about Fine Furniture's New Bogart Line