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  • David Perry

Reverie names Totaro private label sales VP

NEW YORK - Reverie has named Raymond Totaro vice president of private label sales, a newly created position. He reports to Martin Rawls-Meehan, president of the company, a manufacturer of mattresses, adjustable beds and pillows.
Totaro will be responsible for developing custom product solutions for brands around the world, the company said.
Reverie's parent company, Ascion, manufactures adjustable beds under the Reverie brand in addition to being a supplier for other brands. By separating its branded business from its private label business, Reverie said its private label division will be able to better deliver a broad range of product solutions to other brands.
Totaro is a trade and retail sales veteran with nearly 25 years of experience in global consumer organizations, most recently at Nestle.
Reverie has research and development and manufacturing facilities in New York and warehouses throughout North America. It manufactures all its mattresses in the United States, and is showing here in World Market Center B-925.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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