Protect-A-Bed launches interactive merchandiser
Thomas Russell -- Furniture Today, April 23, 2012
Chicago - Protect-A-Bed is at High Point Market this week debuting a new interactive merchandising unit designed for furniture stores.
The unit offers product information through streaming videos as well as product demos outlining features and benefits. The module is also stocked with product samples, along with information consumers can take home with them.
The module is also on display in Protect-A-Bed's Las Vegas showroom.
"Today's consumer wants to use technology to learn about new products, so we're offering everything from our Interactive Merchandising Unit with its video features and QR codes to smartphone applications to educate them and support our dealers' sales efforts," Chris Taylor, director of sales, furniture retail and rental division at Protect-A-Bed said.
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