Surya entices Facebook Fans with rug-design sweepstakes
Susan Andrews -- Furniture Today, February 1, 2012
Calhoun, Ga. - Area rug and home accessories manufacturer Surya Inc. is launching its first Designer's Choice sweepstakes from its Facebook page.
Located at www.facebook.com/suryasocial, Surya's sweepstakes is "tapping into the creative energy of its 30,000-plus fans to select a new design for a Surya rug." The company said it's one of many steps it is taking "to engage customers in the product development process."
Surya Facebook Fans can vote on their favorite design from 10 pre-production sketches through March 8.
The winning design will go into production for retail. There are three prizes up for grabs:
- Grand prize: a designer Surya rug with a retail value of about $999;
- First prize: $250 American Express gift card;
- Second prize: $100 American Express gift card.
"All our designs have life and energy to them, but with our fans speaking, this adds a whole new dimension to our products," said Satya Tiwari, president of Surya. "Each idea is carefully handcrafted through skilled artisans to create a work of art."
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