Momeni steps up collections - and price points
Staff Staff -- Furniture Today, January 17, 2011
Carlstadt, NJ - For the first time in more than two years, contemporary rug company Momeni Inc. is raising its average retail price point via several new collections that recently debuted in Atlanta.
Austin Craley, vp of sales, told HTT: "Pricing has been very important, which is why we've introduced new collections like Dream, Belmont and Royal, which all are set to retail for less than $300."
But as raw material prices continue to climb paired with what seems to be an improving economic climate, Momeni also came to market with three new collections - Berkshire, Gramercy and Sensations - that are priced on a higher bracket of $449, $389 and $439, respectively.
Berkshire is a plush India-made hooked grouping in lively color schemes.
Gramercy represents "the hottest construction we've been showing [in Atlanta market]," Craley said. These are hand-loomed rugs that the company described as loom-knotted because of their special texture and style interpretation, and are made in India of 100% wool. Looks include striates, stripes, carved looks and others.
Sensations, which Craley called "another hit this market," is a wool-and-viscose story that employs a machine-made base with hand-tufted accents.
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