Lilly Pulitzer Home collection to debut with 200+ pieces at High Point Market
Tom Edmonds -- Furniture Today, October 5, 2010
Lilly Pulitzer is partnering with HFI Brands to launch a 200+ piece furniture line at the fall 2010 High Point Market. Known since the 1960s for its resort wear and fabric prints featuring bright, colorful printed cotton in pink, green, yellow and orange, Lilly Pulitzer will deliver the same style and color palette in the Lilly Pulitzer Home collection, with a fresh blend of clean transitional styling and mid-century classics that offer a full array of designs for the bedroom, dining room and living room spaces.
Case goods will feature classic Palm Beach white finishes, along with new crisp mahogany veneers, woven materials and colorful lacquers. Rounding out the collection will be a new upholstery introduction in Lilly's iconic prints, newly designed from Lee Jofa.
"Ever since Lilly's colorful dresses began attracting more attention than her fresh juices, Lilly's life went from squeezing fruit to designing fashion," said Britt Albright, creative director for HFI Brands. "The Lilly Pulitzer Home collection promises to deliver Lilly's same style, inspired color palette and unique sense of fun to consumers' everyday lives."
"Lilly Pulitzer is a brand consumers already can't get enough of," said Steve McKee, president and CEO for HFI Brands. "Expanding this ‘love of Lilly' into the home furnishings space just makes sense, and we are so excited that Lilly Pulitzer has partnered with HFI Brands to make that happen. There will be nothing subtle about this modern celebration of furniture at Lilly Pulitzer Home - get ready for a show stopper."
Under HFI Brands, Lilly Pulitzer Home will have access to HFI Brands' full product design and development, marketing and distribution and retail sales functions. Other brand companies represented by HFI Brands include Hotel Maison, Barclay Butera Lifestyle and Peoploungers.
Lilly Pulitzer Home will debut in space 391, Historic Market Square.
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