New Dacron quality seal aims to entice consumers
Joan Gunin -- Furniture Today, September 21, 2010
New York - Fiber producer Invista launched the Dacron quality seal as a symbol of excellence for high-performance Invista fiber fills used in bedding.
"The power of Dacron is so strong among consumers, it's similar to the assurance of a trusted friend," said Carol Haslach, marketing communications director for Invista.
The seal will bear two taglines: "Trust What's Inside" and "It Just Feels Good."
For high-end down alternative fill, the branding will be Dacron Comforel fiberfill for luxurious comfort. Solutions bedding will use Dacron Perfoma fiberfill, and for mass market products the brand will be Dacron Duralife fiberfill, "for durability that lasts."
Invista promoted the launch - and Dacron's 50th anniversary - during New York Home Fashions Week be sending a small fleet of vintage cars around manufacturers' showrooms as well as hitting a couple of morning television shows.
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